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Show "Better baking at a saving that counts in this family!" SAYS MRS. W. W. HICKEY, OF CHICAGO. ILL. "I'm paying the lowest prices ever l x v for Calumet Baking Powder! " Jk . "CAKES AND COOKIES -tj3 'X I' justdisappearinmybigfam- rTO-'TOWw'-"Hwly -ro------$ 'i ifi 'j 'ii ' ily," laughs Mrs. Hickey. I , , , vv fa I !' Sv 1 1 ' . ' ' 1 "Soit'sabighelpwhenlcan "V "Wl '. W 1 ' O. " 1 get a full-pound can of my s XV? I j V , j ' f jjjj , reliable, standby baking I ' 0 Wilm powder, Calumet, for only ! v fVf$vs N YfnHV N1 25c! As long as I bake, Calu- . - s -- " lYbHr 1 met will be in my pantry 1" 0 ,t Tfh I' fl U Grandfather Rommel, t xk r V v li', j I whowasabakerfor40years, ! " ss s V 5 " i k t v says, "Calumet takes the s V -' v 1 guesswork out of the job ( N t J " I ' i I nowadays." " , ' :j I, , LOOK AT THE NEW CALUMET CANI v! ( , 1 I1 v A simple twist .. .and the Easy-Opening I Jas fcwiLi? jl Top lifts off. No delay, no sp,ll,ng, no ) 1 broken fingerna.lst f i A ! 'x , i k " A $mi-mm&vi WHAT makes Calumet 90 dependable? Why is it different w 1 Sj. g ? ,,ort " :w:::v. from other baking powders? Calumet combines two distinct J ? v leavening actjons. A quick action for the mixing bowl set j , 's free by liquid. A slower action for the oven set free by heat : 1 'sV r This Double-Action produces perfect leavening. . v::: feiriSv; New! Big 10 Can! lSv j Calumet is now selling at the lowest 1 ' ' ) , prices in its history. . .The regular price t , , ' of the Full-Pound Can is now only 25c! . J -A-n(i ask t0 sce lne new can a lot of s-J - p " j good baking for a dime with Calumet, 1 ' the Double-Acting Baking Powder. A lS-'X"h. y i product of General Foods. |