Show I Brainstorms 1 Two vo Features off Offend end Public Taste Taster do motion picture theaters O r ir i W 1 WHY provi provide o double bills 1 This much-discussed much an end and controversial question recently received a concrete concrete concrete con con- crete answer when the results of ofa i revealed i a wide nation e poll were Con Conducted by one of the most widely wide wide- ly known corporations in the motion motion motion mo mo- tion picture manufacturing and exhibiting exhibiting exhibiting ex ex- field a to total al of persons were contacted through colleges and universities throughout through through- out the country womans woman's clubs better botter films councils teach parent ers association groups newspaper editors r radio ladio dio commentators and newspaper-conducted newspaper polls Did the results show that the 50 30 per cent of the show houses in inthe inthe the tho country countr now offering two fea fea- ture length productions are arc following following fol fol- fol lowing this practice because of public demand On the contrary the comprehensive c can canvass a n v vas a s s showed that of the people contacted took a definite stand against the practice This is 78 percent of the tota or a vote ote of almost four to one Why is this representative sentiment sentiment sentiment senti senti- ment so definitely opposed to o bar bar- i gain-day gain at the neighborhood picture picture picture pic pic- ture palace All of the reasons given may be grouped into seven I Ic c classifications I Of I 1 Good pictures are arc invariably coupled with poor films so it itis itis itis is necessary to sit through the poor picture in order to see the good one 2 Showing two features on one bill makes the program too long About four hours 3 t Audiences like more short subjects subjects subjects sub sub- which are neglected when two features are shown 1 I. Pleasure is marred malTed by having to see bad features ii 5 The long programs result in eyestrain eyestrain eyestrain eye- eye strain headaches and fatigue n 6 If one picture is suitable for children the other usually is not 7 Good pictures are often cut excessively excessively excessively ex ex- in order to fit dual a bills and as a result are jerky 1 j J. J With Vilh it may be assumed a ria r. of the people definitely 0 op opposed op opposed posed to being forced to sit through an extra feature in order to see t th ti film of their choice why must tf th theatre operators schedule ua bills Surely they of all people want to please this customers But Eol the answer is not to be found 3 if S easily With the largest product r schedule in its history in the making of more than COO fea fes tures Lures by the major studios aloe alow at hand the film peddlers hav haiE been forced to find some outlet f fo the new product To do this tie the they ha have ve resorted to a practice kno knon as block In operation l. l this quaint system demands thab tha the manager contract for a of the cheaper productions of ort i particular studio in order to re reone rece rec one or two of the seasons season's pictures How may a public which disH 1 i E Ethe ithe the practice have it removed OS the solution is in in- inthe the hare of this same public Only protest protes from the who the y will have any effect upon the tion JUNIOR COLLEGIAN i |