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Show A GOOD TRADEMARK. t? a When you go into a store to buy supplies you don't say "I want a sack of flour," or give me a cake of soap." You call out the name of the flour and the jiame of the soap, because you know those names stand for a certain type of flour and soap, goods with a reputation. Every merchant has a firm name or a name for his store, and he is proud of that name. Then why should not the farmer be proud enough of his farm and products pro-ducts that come off of it to give that farm a name? Witii a name to live up to, a reputation to maintain, the farmer will take a new pride in his place and a new interest in his business. Select an appropriate name, such as "happy Hollow," or ''Maple Grove", or "Rock Spring," something along that line, and paint it on the barn in nice letters so thefse who pass may see it and know thereby that you are progressive and believe in the product pro-duct you have to sell. There's no reason why every farm around Delta shouldn't have an appropriate name. It's your trademark, trade-mark, and folks will very soon learn the value of it. |