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Show THE VOLUME OP ADVERTI.-.IXG The Salt Lake Tribune publishet. the following last week: The American Tobacco Co. spends $2,500,000 in newspaper advertising annually; the U. S. Tire Co., the Lyd ia E. Pinkham Co., the American Sugar Co., and the Liggett & Myer: Tobacco Co. each appropriate annual ly ?1, 000, 000 for newspaper advertising. adver-tising. For magazine advertising the Campbell Soup Co. spend: $1,300,000; Victor Talking Machim Co. $1,020,000, Proctor & Gamble on soap $1,200,000, Congoioum Ci $800,000 and Swift & Co. $700,000. And these shrewd, hard headed business men would not spend Una cool Eight and One-Half Million i: it did not pay. And their products arc cheaper b reason of advertising greater salei volume, better manufacture, closei prices, and tho public benefits. Almost all city merchants plan 01 using two to three per cent of gross sales in advertising for more sales; it pays. You have never seen the Tribune, the News, or the Telegram carry more (and better) advertise ments than they are carrying lately The cily merchant is alivo to" the crying need of it and yet, all the country press is deploring the very lack of that spirit in smaller communities. |