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Show How The Auto Shows are a Help To Buyers Tho annual automobllo shows that aro held each winter and spring In practically all of tho largor cities of the country aro becoming an Increasingly Increa-singly Important factor In motorcar merchandising. This is true for two principal reasons: rea-sons: first, because the Bhows are highly educational; and second, becauso be-causo the motoring public has acquired acqui-red a knowledge of motor cars which makes possible an intelligent appreciation appre-ciation of tho shows. It usod to bo that tho majority of those who attended at-tended tho Bhows wero drawn thcro by a dcslro to sco tho various makes of cars. Nowadays tho greator part of thoso who visit tho shows do so to learn about tho automobiles exhibited. exhibi-ted. Tho vast bulk of motor cars aro sold to thoso men and women to whom a purchaso of such dimensions dimen-sions Is moro or less of nn ovont. Thcro nro many, of courso, who can pay over their thousand or tholr ton thousands for n motor car without giving much thought to tho question whothor thoy nro gottlng tholr money's mon-ey's worth fully. To that class of buyors tho automobllo shows aro meaningless. Thoy do not know, or enro, particularly, whothor the cars thoy buy aro as good mechanically as thoy should be. They go almost altogether on appearanco and on thoso puroly oxturnal things which mako for stylo. To tho vast majority, howovor, an automobllo- purchaso Is a very serious ser-ious matter almost as serious as tho purchase of a homo. Theso buyers buy-ers dcslro to know tho why and tho i mtmmm wmmmrm want to know wheroln ono car excels ex-cels tho others mechanically, whether whe-ther It will provo durablo and economical eco-nomical in service, and whether It 13 so built that tho ravages of tlmo and use will mako tho least posslblo Inroads upon its vnluo. A llttlo reflection will mako clear to anyono that there Is a big difference differ-ence between tho motor car buyers of today and thoso of a few years ago. For ono thing, thousands of tho men, particularly young men, who nro buying motor cars today wero little more than boys when tho industry in-dustry started, and all theso years they havo had youth's curlouslty concerning mechanical things. All along thoy havo boon acquiring Information In-formation and knowledge concerning tho principles of motor car design and construction,. with tho result that they enter tho buying class Infinitely In-finitely bettor equipped, from the standpoint of knowledge, than were their fathers before thorn. They know how to ask questions intelligently, intelli-gently, and which things are important impor-tant and which aro not. They can distinguish between good features In motor car construction and features fea-tures that are not so good or which aro no good at all. Again a largo proportion of thoso who buy motor cars nowadays havo already had an owner's experience. Thoy havo used other cars, somo-tlmes somo-tlmes sovernl others, and thus havo acquired a broad general knowlodgo of tho principles upon which all cars aro constructed. A motor car Is at best nn lntrlcato piece of mnchlnory, nnd neither a boy's curiosity nor nn owner's oxper-lonco oxper-lonco Is sufficient to roach an understanding under-standing of tho great engineering laws upon which Internal combustion combus-tion engines operates To gain this knowlodgo It Is necessary for tho prospectlvo owner to dovoto n llttlo study to tho theory of tho gasolfno motor. Thousands of motor car buyors buy-ors havo had this truth brought homo to thorn. Visitors to tho ohows hnvo a real opportunity to learn something about motor cars, provided they go thoro after having first acquired at leaBt a primary knowlodgo of motor car mechanics. Without this knowledge know-ledge tho average visitor might Just flrelemnlnBt home, became tho show will mean nothing moro than a spectacle to him. Ho will seo, but A his eyes will carry no Intelligent messago to his brain. Without thnt knowledgo to start with, ho will j learn no moro about motor cars than a visitor to an observatory would learn about astronomy simply by looking nt tho telescopes. Real motor mo-tor car value Is within. It Is embraced em-braced In principles, just as astronomy astro-nomy is embraced in natural laws. Show visitors will seo many "cut out" chassis. That Is, thero wil bo chassis thero with parts of tho cylinder cy-linder cut away, In order that the obsorvor may seo tho piston working work-ing up and down, nnd see tho valves opening nnd closing and tho spark I plugs firing at their stated Intervals. Many of thoso who see theso things i will turn away with no additions to their store of motor car knowledge, for the reason that merely to look at them gives no inkling of tho principles prin-ciples Involved. Others, however, will turn away with a moro complete knowledgo of motor car principles, for tho simplo reaspn that their knowledgo will enablo them to Intelligently In-telligently analyze and interpret tho things thus disclosed. Logan is blessed with a number of automobile dealers, all carrying standard mako cars. Tho displays of nutos carried this season of tho year Is equal to any automobile show. This fact will certainly bo Impressed Im-pressed on any who may visit tho local lo-cal garages and nuto sales rooms. Tho visitors at tho Farmers' con- vontlon this week nro especially in-- "i vltcd to mako a call upon our automobllo auto-mobllo dealors. |