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Show How Many Women Are I In Trouble Today I All of you women whoso husbands havo told you tbnt you havo been spending too much money, please stand up. Great Scott- Every married mar-ried woman In America is on hor feet. All you who aro earning your own living and spending as much as you earn, please stand up. Now we'vo got tho rost of them. "Well," you say, "now thnt you'vo got us standing hore what aro you going to do about It?" I'm going to give you the first law of business: Cut your expenses down first, and then find out how you can do It afterwards. af-terwards. Every big Institution carries what It calls a "butcher." When tho expenses of that Institution Insti-tution begin to eat up the profits tho "butcher" Issues a sweoplng order to cut down so many hundreds of dollars dol-lars a day. Ho doesn't nsk how It can bo done. Ho known it has to be done If his business Is going to continue, nnd he leaves It to tho people peo-ple under him to find out how. This cutting seldom If ever ruins a business. It simply sharpens the wits of thoso who aro left. Now let's take your case. Instead of taking the money that jou think ou ought to have, suppose you tako tho money that you havo actually got. In your case, bolng both tho butcher and buyer, you naturally havo to sharpen your own wits. Therefore tho first thing you bo-gln bo-gln to do each day (Just as you aro going to do now In u mlnuto or two) Is to opon this paper nnd see what special inducement each storo is of- H ferlng in tho thlngB that are necea- H snry for you to buy. You look for H clothes, and tho shoes, tho children's H dresses nnd suits, tho underwear. H tho houso needs, nnd all of tho va- H rlous necessities and luxuries do- H mandod In your standard ot life. H Tho next thLng to do Is to cut out H alt thoso snobbish, exclusive, little H non-advertising concerns, who find H it somehow beneath their dignity to- H sell their goods at less than a profit of several hundred per cent. H The third thing you do is to reck- - on up your savings at tho end of-a week or two. H And the fourth thing you do is to H stand amazed at the amount you H havo saved in spito of tho amount H you have bought. H Now, of course this Is letting yo M In behind the scenes. 'H There Isn't a buyor in any storo H who doesn't havo to bring himself M up with a Jerk or get brought up H with a Jerk eyery once In a while, M and who docs not also stand amazed H at what ho has been able to accoiu- M pllsh with a smallor amount ot M capital and a greater amount ot en- B orgy nnd a llttlo extra thimbleful of M Now don't tell anybody you havn fl been behind the Beetles, but Just dig M into tho advertising In thin paper fl UUlotly for tho next few days; cut M out the dropping In anywhere ninth- jH od of shopping; mnko a business of r iLB onr household expenditures, and sco 'ItH If this llttlo financial plan does not B relievo your terrible money strain, C9 |