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Show WILL G, FARRELL fl GIVES TALK ON fl SALESMANSHIP fl Declaring that tho essence of sales H manshlp consists In first discovering tho needs of n buyer and then In sup- H plying thoso needs. Mr. Will G. 'aHHfl Farrell, successful lite Insuranco man I'flH of Salt Lake City, outlined the re- iH Qulremcnts of tho salesman before' the students of tho School of Com- H morco of tho Utah Agricultural Col- H lego at Logan yesterday afternoon. "Tho successful salesman must jHHI know the selling game from all an- gtes," said Mr. Farrell. "Ho must H havo been through his selling ox per- H lenccs many times beforo he can bo H sure of success. Ho must know the H nrtlclo ho Is selling and must know H tho need of the prospective buyer H better than tho buyer himself. H "Selling today does not mean ex- H ploltnttou. It does not consist in ,H selling a man what he does not neod H and what he cannot use. It Is at H onco tho simplest and tho most cliff I- 'H cult thing In tho world. - H "Servlco Is tho first principle of H salesmanship. Tho selfish salesman H will soon fall. This conHlct between H service and selfishness permeates ov- lH ory phase of our llfo today and has H always been n prlmo factor In tho ,H advancement of civilization. The H great war of 1014 did not begin bo- H causo a Servian revolutionist assass- H lnatcd tho Archduko Ferdinand and ' ' H his consort. It dtd not begin be- ,H causo a madman in Germany wants ' H to insuro for his country a place in 'pl the sun. We dtd not enter the war .. M because the Lusltanla was sunk. Theso are all manifestations of the real cause of ahe, war the conflict ' H between selfishness and aerrtee, be- ,, ?,H tween the desire of ono nation and! '-H its allies, to force on the world lis 'liH Ideals, Its government, Its dominance, 'H Its kultur, and tho determlnalon of H the others to remain free to deter , ' il mine their own advancement." H |