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Show SUCCESSFUL SALESMEN MUST LOOK HEALTHY In tho Juno American Mogazlno n successful salesman says: "A salesman should look healthy. I formed a theory on thnt point a long while ago, nnd havo proved it slnco then moro than a thousand times. At first I didn't know exactly exact-ly why It was, but now I think lhnve succeeded in figuring out tho psych-nlriL-v nf tho thlllir. "Ill tho first place tho bcBt selling point for on article Is to get It associated as-sociated in tho mind of tho custom-1 cr with success. Everything, oven j remotely connected with tho article, thnt suggests success Is a point that welglm lu favor of the sale. If tho salesman looks prosperous, tho customer cus-tomer unconsciously or subconscious-ly subconscious-ly receives tho Impression thnt this prosperity gtew out ot tho excellence of tho article he Is selling. "Tho salesman should carry Into a store an Impression of success, prosperity, and harmony. Ho should look as It thltiBS aro breaking well for him, ns the saying Is. Now tho ld?a of complete harmony ennnot bo convoyed, ns I look at it, without health." |
