OCR Text |
Show B FARMERS AND I f ADVERTISING H ' Tho following actual happening H, enmo to Hie ears of tho writer tlio B j ' oilier ilay. A physician with a H ' largo and growing family decided to B movu out Into tho country to save (ixpeiiBcs. la order to help out on B Ids Income, ho started In poultry B " raising. Ho had no oxporlento what- I t cvor nt It, anil tho tnrmers of tho j neighborhood laughed ut him. Thoy m, u thought ho would soon retlro from B I the compclitlon with iuoro oxporlonco J mill fewer dollars. Hj H Tho doctor howovor mado Quito a B n study of scientific poultry raising. B, I One of his Ideas was to uso prlntor's H' 1 Ink freely. Ho Insertod with his do- B I live les of eggs a printed circular Hi I telling tho public about his methods. H Ho emphasized tlio cloanllnoss and B uanltary condition of his poultry B j liounoa. Ho spoko of hU care to food B tho fowls a well balancod ration of B both grain and vogotablo food. Ho H I told of tho caro taken to sort tho It eggg for Blzo, color, and cleanliness, lf ftnd ho guaranteed a given wolght por '1 dozen. J 1 J ,' 'l 10 farmers of tho town woro H' I ' selling their eggs to tho country Hi storn for a small prlco. Probably HT 1 tho store had to sell to a wholesaler, H I nnd they may have had to go thru Hj ! ;' Buvi'-ul hands. Tho doctor, selling H I ,u n lltt' hotter prlco than tho farm- It crs voro getting at tho storo, soon j pick d up n good trade In tho near est irgo town, BT In 1 Miort tlmo ho was cleaning up HI I, tho vholo product ot his poultry I J HW BVAVaHB' jyinBL - nrd nt hotter prices than tho mon , iro gottlng who had monkeyed with chicken raising all their lives. I Probably his slmplo llttlo printed statement of his methods had mora to do with It than anything otso. No doubt many ot tho old farmers had equally good methods. Hut they took no pains to toll tho public about tliom. It makes llttlo dlffercnco how good a man's methods nro, how well produced his goods aro, how low thoy aro selling, If ho novor takes any pains to tell tho public about It. Tho moral Is too obvious. Any farmer who raises staples Uko eggs, butter vegetables, and whoso food products nro attractive, can get all tho business ho wants nt good prices In tho nearest large town, by spending spend-ing n llttlo money on advertising. |