OCR Text |
Show H "MADE IN AMERICA" B UNPOPULAR B The "Mado in America" exhibit, J planned nt Carnegie Institute, Pitts- j burg, has been given up. American manufacturers said thoy did not wish B to admit that their product was mado H in this country. Thoy report n pop- ulnr improBsion that Kuropean manu- facturors aro superior., This Impression Is probably due tq tho businoBs Joy riding of a former period. "Twenty years ago," Raid a shoo manufacturer recently, anything went. You could put up a shoo with n pancako heel of ground up leather fl ' chips, pasteboard counter, and an up- per cut out of tho looso leather in H the belly of a hido. Skilfully dress- cd, it lookod good. You could sell it H for lift y cents a pair under a good unco. Peoplo would buy thorn over H nnd over again, even though they wo:o poorly. H "Today," ho said, "pepjilo pay their good money to get the best stock H thcro Is and It would ruin my bust H ncss wcro I to put out tho kind of ma- H terlal that wo built up our business B Probably tlieso conditions provall- H od in many other trades. Twenty W years ago was a period of fake ad- H vcrtlslng. It was anything to work H off tho goods and get away with tho H money. You might get tho same man's money over and over again, H as ho might faro no hotter If ho tried if other goods. Today every substantial dealer, ro tall and wholesale pushes his best H goods tho hardest. Ho knows that H the best material Is nono too good, H and that only by giving satisfaction, H can bo build up permanent trado. H Thero is probably no country on H earth today whero producers take H such paliiB to turn out honest goodfj H ' as tho United States. It our business H men lose trado as tho result of the H prejudice reforred to above, thoy aro H paying for tho mlstakos of a past H gcnerntlon. Hut wldo awnko people H know that a different spirit provalls H In American trade today. |