OCR Text |
Show 8ELLING FOOD 8UPPLIE8 Tho nowspapor man who makes a practlso of looking over his oxchang os must bo greatly Impressed with tho great amount of space given to advertising food products. Formerly tho bulk of nowspapor advertising ad-vertising was dono by about four classes of dealers: Dry goods, men's clothing and furnishings, furniture, millinery. Theso classes of retailers still furnish n big section of nowspapor nowspa-por advertising. Hut there has been n great tendency for advertising to Bprcad out into other lines of business, busi-ness, particularly Into food products A good number of mnrket men, provision stores, nnd groceries havo advertised for years. Many of them havo seen their trado grow largo and permanent thorcby. nut In a great many cases tholr publicity work was confined to small and rathor rou'.lno notices, with no detailed Information about tholr goods. Whllo this kind of notlco helped fix their business In tho public mind, it could havo been mado far moro effective. Tho typical food product advertising advertis-ing of today, with which many of our exchangos are fairly loaded, is a slmplo price list of special bargains. bar-gains. Markets focus attention or. a fow special values, as a means cf getting tho public In tho habit of visiting vis-iting tho place. A typical advertisement now lie on our desk. It simply consists of about twenty Items, of epochal values In black typo, each giving tho prlco "Pot roast, cloar lean meat; "Frosli killed fowl;" "Puro Lard;" "Natlvo dandelions;" "Extra largo grapo fruit;" "Largo navol oranges," are typical Items. This advertising must pay, or It would not bo used so frooly. In tbes high cost of living times, it would bo rend with closer attention by tho avorage householder and his wlto, than tho biggest battle that has boon reported in black headllnos for threo months. |