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Show PROSPERITY'S INDEX Says a Texas exchange: To our desk thero come front Bovcnty-flve to a hundred exchanges each wcuk. From theso wo can Judge very accurately ac-curately tho llfo and prosperity of a town. "If tho paper Is full of good, live advertising, then that town Is active, ptoplo are spending their monoy at home nnd tho farmers drlvo In from miles around to do trading, "if tho advertising Is rather mcagor and tho merchants arc afraid to lot (he people know through tho columns of tho paper what they chargo tor (heir goods, then is that town dead, tho farmers and town citizens as well, aro sending away their cash money while tho merchants sit around und kick because tho people nro nut loyal to them. "Peoplo do read advortlbements." Wbnt Is truo In Texas Is truo In all other cities. Advertising in local newspapers not only means monoy to tho advertiser, but lt means publicity for tho city In which tho merchant lives and in which tho nowspapcr Is published. It Is a great mistake to think that the Herald, for Instanco, is read only on-ly In Baker county and portion of surrounding counties. This nowspdper, in common with others is circulated from the Atlantic to tho Pacific. I nls on file In hoiels, reading, rooms, libraries and j,els where. Inquiries directed to this office show that-1 It is a cltizen-gcttef, and a buBlnesB-gotter for ltd town. Hence the merchant who. docs not advertise his wares is not pnly hindering hind-ering i the .'development, of hlsnown business1,' butihe is falling. lamentably to do 'hla 'little best In advertising his cfty and county'lri 'mlddle'Svcst and, cast. Pocatello Tribune.', ' |