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Show Queer Ad. "An Italian with a piano organ was turning tho handle of his machine rapidly, but not n note was to be heard. I stopped at once. What on earth could bo tho matter?" Tho speaker, an advertising agent, smiled. "Finally," he bald, "I went up close to the man. "'A breakdown?' I asked. "Ho pointed to a small placard on the organ's front, and I read: " 'The Interior of tho Instrument has been removed. Tho relief that In consequence con-sequence you experience Is as nothing compared with that which immediately follows a-doso of Surecure Cough Mixture.' Mix-ture.' "It was an original ad.," the expert ended, "and I followed It up. From what the Sinecure people told me, 1 found that the same Ingenuity and money put In legitimate newspaper advertising ad-vertising would have brought GO per cent, more returns." Exchange. |