OCR Text |
Show TOLD BY BAKERY WINDOWS When They Contain But Llttls Show It Is nn Indication of Good Business. "Ho runs n bakery, I know that," said tho broker's clerk, "but I don't knbw what kind of a trade ho has." "How do his balioshop windows look?" nskcil the broker. "Bare as a picked hone," said th? clerk. "There Isn't a thing In them except frilled paper, rt couple of rolli tied up with rc.1 ribbon ond a pinto of cakes no thicker than a dime." "Then the fellow Is gllt-Vilgcd," said tho broker. "Ho has first-class cus' tomcrs. Just' show m- a baker's win-dovvs win-dovvs nnd I can tell you nlno times put of ten tho quality of his trade. If they present tho appoaranco of having hav-ing been struck by famine, In caters to rich folks supplies them with lady-Angers lady-Angers and dainty wafers thin enotmh to sco- through. Ills customors don't need nnythlng more substantial. Never bo afraid to make a deal with a baker who has starved looking windows; he is maKing mcr.ey hand over flst. The fellow who makes n display of whole pies nnd cakes and real loaves of bread Is not so well to do. His cus-tomors cus-tomors aro second ond third class. They like to cat and don't care who knows It, and the baker finds It to to his advantage to advertise hla wares. But It Is the baker who caters to the common people who knows how to get up a window that makes your mouth water. The pies ho makes nre ns big as cart wheels, his cakes are seven layers thick, his slabs of apple roll are coated with every known kind of spice nnd his sinkers are Muffed with real Jelly." |