Lehi Sun | 1922-06-08 | Page 3 | One Line Sells 13,000 Barrels of Salt; Read on!

u ONE LINE SELLS 13,000 DARREL8 OF SALT; READ ONI Howard, S. D. Persistent, consistent consist-ent and Insistent advertising 1b the theory of Davo Theophllus, a local grain elevator operator who has carried car-ried tho single lino reader "Dave Theophllus soils salt" continuously in the Howard papers for the last twenty-four years. Mr. Tbehophllus has recolpted bills to shorw that In nearly a quarter of a century the ad has cost him approximately $60. He ostlmates it has boen tho means of selling thirteen thousand barrels of I salt, bosldes Indirectly aiding In many other sales.