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Show DEFENDS'POPULAR REMEDIES Speaker Says Newspaper Should In-vestlgate In-vestlgate Merits of Medicine De-fore De-fore Barrlno Advertisement. That on organized attempt has been made to blacken tho reputation of tho popular family remedies of this country, coun-try, nnd to mislead tho newspaper publishers Into rejecting th advertising adver-tising of such medicines, .rnB tho charge mado by Carl J. Halliett, of Uuffalo, N. Y., at tho convention of tho Advertising Afflllatlon nt Detroit- Jlr. Halliett Is a director of tho Proprietary Pro-prietary Association of Amerlcn, which Includes In Its membership two hundred hun-dred firms which make tho popJlar preparH medicines of America. Jlr. Halliett pointed out that It Is tho duty of tho newspaper publisher to rcfuso tho advertising of nny fake or fraudulent medlclno, Just as it Is his duty to rofuso any fako or fraudulent fraudu-lent advertising, but It la not right to shut down on nil medical advertising becnuso thero havo been somo takers, any moro than it would bo right to refuse to publish all department start advertising becnuso certain stores havo mndo n practice of lyi.lc about bargain sales. Dlseaso and Month nn mysteries. Pcoplo who nro perfectly woll nro skeptical. They launh at tho time-worn time-worn patent medlclno Joke, Just us they laugh again nnd again ovor fKo many variations ot tho operation Joke "Tho operation was a success but the patient died." This ao-callcd humor hu-mor has perhaps hurt 'ho medicine business with well pcoplo, but rhen tho hlthsrto healthy man feels n severe se-vere pain or Illness, ho Immediately wnntb medicine, nnd will bless tho euro whether It bo nt tho hands q' n egular doctor, a homeopath, an OBteo-path, OBteo-path, n Chrlstltiit Scientist or pntent medlclno. Thero Ik nothing more deadly than disease; nothln ioro honorable thn to euro It. .Mr. Halliett refuted tho Idea sought to bo spread about that patent medicines medi-cines nro unpopular by showing thiu from 1900 to 1012 tho amount of prepared pre-pared medicines consumed In Amerlcn Increased from $100,000,000 to $100,-000,000 $100,-000,000 annually. ll() showed that, although al-though tho AmorlciiL Medical Association Associ-ation Is trying ns nn organization to cxtcrmlnato so called patent medicines, medi-cines, tho fnmlly doctor, Individually, Is not flgiitlng them hut prescribing them. Ho estimated that 40 of the prescriptions written by doctors today lucludu proprietary medlclncB. Tho writings of Dr. Harvey W. Wiley, Wi-ley, he snld, have also aimed to destroy de-stroy confidence In proprietary medicines; medi-cines; but thnt Dr. Wiley's Ideas are not Infallible Is shown by cases where his analyses wcro entirely wrong. Jlr. Halliett mentioned n enso whom, with all tho iower of the Government, ho fought n preparation as being dnngor-ous dnngor-ous to health, mid was Inglorious!)' walloped. Thero has been spread tho Idea that a clover faker can mix a few useless ingredients nnd, by smart advertising, sell tons of It and win sudden wealth, whereas, as n nmttor of fact, tho medlclno medl-clno business Is notoriously dllllcult, nnd, where thero has been ono success at it, thero havo been n hundred failures. fail-ures. Any medlclno which has no merit cannot live, becnuso person" who nro duped Into buying It once will not buy it again, mid tho profit from advertising a medlclno can only come from ropent sales to tho same, satis-fled satis-fled people Therefore, any medlclno which has been on the mnrkoi for a number of years, and Is still advertised, adver-tised, must have merit behind It to nc-count nc-count for It success. In conclusion Jlr. Halliett declared that no iiowsKipor is doing Justlco to It reader In the matter of medical or othir advrtllnj. unlaw It lnetl It, nal only the wording of the ad-tvrttMMMMil ad-tvrttMMMMil odwrwd for publication, but UHt NMflts of ttw article adver-ttMd. adver-ttMd. He (minted out that the few MMMni wko have been deluded into lit jtaJley of Warring out medical dvertWag have adopted thin geueral polUu', ratker than tw form au Invea UmIIon bureau of thla kind which rruW, In a eatrwile ami useful ff-r.'rt. ff-r.'rt. investigate and dnld what U , .i.l jr. dint ami wli.it is a fr.niil t ( 1, llig uidulj o bu-lnct-8, blt in every other business which ndver-1 Uses Its wnrcs to tho public. Tho audience Boomed to ngrco with Jlr. Hnlllctt's idens on tho subject nnd tho chairman decided tho question nt Isbuo In his favor. |