Show UTAH DOLLARS in a recent article in colliers Col llera ff magazine author autor john nord kord lageman lagoman Ln La geman goman po points ints auth that tour i J t lats t a re retain tain their spending delliar M I 1 I 1 in n butali 1 according to the author lack of drinking gamb it ling ng and night club entertain ant acco accounts bitts for tho the tourists I 1 tight lie points out that the typical american touring f tile the west beonda an average ot 0 10 40 in colorado in ili california ani and only 14 in utah this gatior pop cr does not aver that the above abobo figures are absolutely correct or 0 that the cause la Is sub fy stant wo we do know that thai y utah ranks sixth of the tha 4 forty elgi elgha t states in tourist nt sf tr actions offered ranks thirty eighth in proceeds received froni from the industry commenting further on the tha subject we offer tho following editorial which appeared in last weeks lako lake times v n salt bait lako lake weekly newspaper published t and edited by goo geo L crow i alier the article is entitled utah y will lose millions while tho pio effort of governor Op vornor lee and hi his 11 advisor J A theo M lk bald IQ li urging to 1 provide tourist publicity for all 1 sante attractions instead of nt prot doting only r own y ity IF Is to be commended it falls i tar far sort oi of meeting the sit situation nation shortsightedness on the aho part y of the goyer governor nor and art an 1 1 attune at tude dil the part of I 1 alio legislature has aielt the slate with insufficient money to con h dinue promotion of the tourist trade which lina grown info tnt 0 t fourth largest industry 1 I 1 during the past fow years year s utah climbed to an enviable position among adiong the tha states with ra re poet tp tourist aure s tao tie grov crowth fth W irrefutable evidence that thai colorful utah liri haa n real vacation product to sell a pro duet that should bp and must be advertised verti sed and publicized we concede that utah butali communities mun muni ties ittes most certainly sit should engage in these promote Pr promotional onal efforts and they have dono done some splendid work along line in the past pas but the principal obligation rests with tile the state government it tile the greatest amount of benefits anro to be re colled b by tile tho grbA greatest test number of people ac at a fairly shared cost per for example in florida now americas no I 1 vacation state community organizations a are r e spending in hi excess of a million and one halt half dollars annu annually lilly but the state still carries on a successful promotional campaign with itha a one half million dollar ap during 1948 1048 in comparison with 1947 the ilie state of washington experienced an Inc renso I 1 in n the tourist business of per cent or 20 million dollars in missouri the increase was 01 in ili washington pe per r cent of 29 Ing toll the annual advertising and publicity budget Is 2 8 1110 8 divided between tourist and now industry in ili missouri the clation tor for actual publicity was in tile the neighborhood hooli ot of scioto CB it if tile state expects to maintain its position in ill this highly competitive peti tive contest the appropriation should have ilinoe been g greatly re atly increased what might havo have been expected biad had the state continued tile the program of the alid past tw Q or three thre eyears years la Is revealed reye aled in a ye report por to teo leo by the do publicity an and d iii industrial dusi tt al tit aba hlll report noted 1 atit tit up to ca chaver averil ngo ago time i the state was t two N 0 dayd but that dur 0 t ti lf i tt i state was t two N 0 dayd but that 0 t ti lf i tt i 4 bajo a e alo A I 1 m 0 api r fohir awak was thia anys bays C upward ot of 10 per 1 dayi this Inc 1 yeas in ill tl to in p lato lak inea oa suro suie for or the wa moulon tourists tourie ira lix t to 0 1 hayo aye 1 t kopea spent t in utah last yea ear in tho alty of na ka kiib alone we have obar Inia felY IQ pl aea of business asb that depend oli entrels ent rely on oil tourist I 1 arado for egl of pro profit it and twenty chaa ea bus bua incase rea realize t ize h largo large ran intake q from tourist aou ices S ain no e county 68 as a whole re receives atou tourist rist support on h a arad I 1 scale in y 55 bustness business iea el Hes denta ol 01 such localities should ilo do all in their chef r power to kuithe urther develop this source of revenue lie |