Show i Big It Advertisers It seems to be bea a generally accepted fact that the most successful merchants are only those who advertise a great deal and anda a merchant cannot remain successful very long unless he treats his customers custom custom- ers well In connection with these business axioms one could well notice the big big- advertisement on the the- back page of the Chronicle the hal half half- Y page fifty-dollar fifty ad advertisement opposite opposite opposite site the first page of reading matter as well veIl as the other advertisements in this issue Merchants it is found never advertise in a college paper paper unless they believe that they can secure secure se se- cure the permanent custom of students students' by good treatment and worth moneys exchanges from the start It always alway pays to read what the merchants ha have to say in the Chronicle and above all aJI to notice which mer merchants advertise advertis l and which do not J l f |