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Show MM I MOISTURE NEEDED I TO INSURE CROPS S The Feeding of the Future Millions Depends on Conservation By John T, Burn Executive SecretaryTroM-9 SecretaryTroM-9 urer of the Internat'l Dry Forming Conjrtw. I Moisture in the soil is like I money in the bank. When the a fiacial drouth threatens the dis- 1 truction of the fields of com- I mercial endeavoi, the National 1 banking sytem is enabled to I draw upon the hidden resources I for sustainance until the season 1 of trouble has been passed. 1 The shrewd business manager endeavors always to be pre- pared to meet emergencies of a 1 financial nature, to have conser- ve&; somewhere resources with which to prevent disaster. 1 So it is with the shrewd farm- er. .He takes no chances on what jfl may happen. He knows that old Dame Nature is as fickle an an April day. He prefers his money , incoupons rather than margins. W He knows that while it should W byjttll known rules, of the wea- m ther game, rain in time to ripen M and strenghen his growing :crqp ! it may, not. m He also knows that the rules m of the 'business game are iiv : revocable: The man who stems fl the tide of competition must M win by sheer force of arms as ; truly as in the rules of warfare. 'm It is the manufacturer produc- ing the best goods and the max-m max-m imum of results that lives, and & grows and leads, and by the V same rule it is the farmer pro- ducing the highes type of goods m food product be it meat, or D vegetable ox fruit, who markets W. . in the most saleable and busi-'M" busi-'M" ness-like manner,, and who ' is able to meet the demads of the L , market that can pay off his r -r ... ,T mortgage, increase hs help, improve im-prove his buildings and have a little protection for the proverbial pro-verbial "rainy day.'f The successful manufacturer dosen't just erect a great plant, fill it with expensive machinery and expect Kind Providence to turn the wheels. The successful farmer dosn't buy a farm, erect a home, stock up with implements and stand off and watch the Almighy do the work. What, you ask, has all this to do with moisture. A field, plow-eddeep, plow-eddeep, well tilled, and packed, seeded carefullly, a soil filled with latent food energy yet with no moisture will remain barren Moisture doesn't just hide around waiting for a chance to overwork. It has to be captured, captur-ed, imprisoned and set to work under natural laws. If allowed to run its natural bent, moisture if rainfall, will silently beat d)wn the face of. the soft tilled soilthen run away where? Oh, to the already swollen creeks and river to rush outward to the sea or vent its pent up food power- in spite upon the helpless earth below. But captured, led to find its way downward into the soil reservoir waiting to receive it, held, by proper methods, below 'the influence of the hot summer sun.it becomes a bank reserve a productive power an insurance insur-ance against, crop failure a real commercial factor. SHence Dry-Farming, the science sci-ence of moisture conservation holds an important place in the scheme of things as they are and must be if the world is to feed and cloth its millions. But we started to talk' about the relation 'between moistuure in the soil, and money in the bank and we have, wej think, established a connection. l ,wv WW? If an inch of water ieJ! worth two and one-half bushols of wheat to the acre,. and tho farmer farm-er wants to average twenty-five bushels of wheat, his problem is to secure and place t the disposal dis-posal of his wheat plants, just ten inches of water, Simple isn't it? It's just a .matter of arithmetic and using one's intelligence. in-telligence. i ' - |