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Show DEVICES TO DRAW TRADE. How Clever Merchants Can Attraot Purchasera. In an English city not long ngo the ftintor partner of a dry goods Ann tip-Xl!ed tip-Xl!ed for a warrant for tho arrest of fcia partner on tho ground Unit ho waa felling goods bolow cost aud so mining min-ing tho llriu. So great was tho local Interest In this enso that tho courtroom vns as crowded when tho suit cntnu tip for trial na it might havo been had n pcuBntiounl munler case been the bguso. Counsel for tho senior partner moved for a postponement of the trial In order that ho might havo moro time to prcparo his caso. The motion was granted. As tho defendant left tho courtroom tho youngor member of the firm stood up and angrily cried: i "If he la released tho sacrlflco will go on I" Tho consequence was that an hour later tho shop was mobbed by bargain ecekers, and ovcutually, when tho case was called again, no plaintiff appeared, whereupon tho caso was dismissed. Tho wholo affair was simply a ruse on the part of tho tlrm to attract customers. cus-tomers. Following Is an instnnco of how disaster dis-aster was turned to good account by a French cloth manufacturing concern. This concern actually doubled Its prof-Its prof-Its through a balloon disaster near Rouen. In this disaster the car of the balloon had broken away. Tho aeronaut aero-naut aud his elder son wcro thrown downward, but tho son bad been jfaught by a hook that pierced his coat Ho was carried in this way for eomo miles and at last canio safely to the ground. His coat was repurchased by tho makers, tho mentioned company, fnd hung in tho show windows with a full description of how it saved tho Wearer's llfo. "A Welsh miller had lost a gulnoa Xrteco In n bin of tlour nnd after spending spend-ing many hours In unavailing search tor it told a friend of his misfortune. "Perhaps It will turn up In ono of tho .jiacks.': suggested tho friend, whoro-upon whoro-upon the miller was solied with a brilliant bril-liant Idea. Ho advertised his loss In tho local papers, offering a reward to tho under of tho gold piece. His Bales trebled In n week or bo, and ho was paid many times over for the loss of ttls guinea. |