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Show Utah Power Heads See Improved Business In 1941 At a meeting held in Preston Wednesday, the Utah Power & Light company's 1941 Sales Program Pro-gram was presented to the company's com-pany's dealer sales promotional staff, salespeople andi district representatives. rep-resentatives. Speakers were: W. A. Huckins, sales manager; J. F. McAllister, manager residential sales; Miss Nancy Finch, assistant manager residential sales; M. L. .Cummings, manager advertising and Sales promotion; K. W. Downing, assistant assist-ant manager advertising and Sales Promotion and J. H. Shaw, manager commercial sales. Mr. Huckins outlined various phases of the program, reviewing results of 1940, and predicting -vorable results for 1941, in the company's recently established selling procedure of increased, help for electrical dealers. "This program," said Mr. Huckins, Huck-ins, "is a very carefuly prepared plan of activity for the year 1941, and much of our success during the year depends upon the dealers having hav-ing a clear understanding of all phases of it. It is the responsibility responsibili-ty of our Dealer Sales Promotion Men and Women to convince the dealers of our sincere desire to help them, backed by ouri constructive construc-tive and continuous efforts in that direction." "Dependable and low cost electric elec-tric service under private operation opera-tion in this territory didn't just happen," he said. "It lis the result of foresight of pioneers in the industry, in-dustry, the investment of many millions of dollars, and a continuous continu-ous program of improving facilities to meet increasing demands a constructive program designed and carried on in the American Way." He stated that it is the aim of the power company's General Sales staff to provide full cooperation with electrical dealers, and Invited dealers to discuss their problems with the company's sales personnel at any time. Mr. McAllister discussed the market possibilities for dealers in the residential field of electric service,, ser-vice,, sounding a note of optimism. prompted by increased employment and greater spendable incomes, due largely to the impetus of the national na-tional defense program. "Greater effort on the part of dealers, backed, by liberal support from their jobbers, manufacturers and the utility," he said, "will result re-sult in more than $6,000,000 in dollar dol-lar volume of business in 1941, in the territory served by our company." com-pany." K. W. Browning gave a brief review re-view o the 1941 market in the field of farm use of electricity. He stated that more and more dwellers are making greater use of electricity for convenience, labor-saving, and profit, but there is still a very prolific pro-lific field for increasing its use in farm, areas. Tn, speaking of the effectiveness of advertising Mr. Cummings said-"As said-"As to the value and effectiveness of advertising as one of the consistent con-sistent methods to be used in accomplishing ac-complishing favorable results, we can only be guided by our past experience, ex-perience, over a period of many years,, which clearly indicates that this particular form of support for our dealer sales promotional pro gram has been an important fac-or fac-or in the splendid progress that has been made." Mr. Cummings outlined the vari-,ous vari-,ous media and method t. tie new advertising procram He stated that newspapers win co v tmue to be the major medinn, Z rented by radio, direct n ai ' olv advertising, and window dis- . He urged that electrical dealer. I,"1 a Po.bl8 with the "e'prul to d",o,.,."U'l,r Prest? Rd3nm-- or te meeting. " p,'oski"" at thy o I |