Show RECORD CHOSEN TO CARRY CARnY SHELL ADVERTISING Shell SheU Oil company has announced announced ed the start of Its 1936 1938 adv advertising program which will rank with the largest argest and most comprehensive ever undertaken by any Pao Pacific lc Coast organization Newspapers will win form the backbone of Shells Shell's 1936 1930 sales promotion work and different dallies and weeklies willbe will willbe b be used with national magazines outdoor posters radio and direct mall maU advertising specialized ed help helpIn helpIn In their respective fields The Ir Iron n county Record has been chosen to carry news of Shells Shell's pro products to residents of th this territory ter ter- and will be one of the important important im im- portent sot Shells Shell's advertising program according to the local manager for Shell who has bas Just received details from W. W P. P Durkee v vice oce president In charge of market market- ing 6 r |