Show Iut Fair Sex Has Influence lot lotA A new reason for the popularity of Balloon tires was given today by Mr Hr Arm Ama of the Arns Garage Cedar City Firestone Dealers who declared that hat women motorists are ares are to a great extent responsible for the ever widen widen- ing ng demand for this new type of 01 equipment The fair sex lex he be pointed out has had a big influence on the re- re and improvements made to motor cars cara and their judgment U La al always at al ways taken into consideration by car manufacturers before new models are brought rought out ut Never before however has the thelin Influence In fluence of the women been felt In Inthe Inthe inthe the tire ind industry stry to a marked degree degre until the development of the Balloon tire Women have always been quick to take advantage of an improvement that made madl their cars better looking or easier to drive as well as providing greater safety and comfort Since Balloons combine these necessary attributes attributes at at- tributes they lead the field with the women p A |