Show 00 FREE PUBLICITY Every day day and and in every way now that it is the fashion to quote Coue the the daily dally newspaper receives through the mail mall literally dozens of envelopes fat thin small large containing containing con con- taming publicity matter ft h t is but rarely that this matter has bas any local lo local local lo- lo cal interest and about 99 per cent of it finds its way into the waste of dollars are spent each year by corporations moving picture companies and ted federal ral departments J in sending out publicity that has bas little lit tIe tle or no chance of being used The Th The moving pl picture ture publicity men are the greatest contributors to the waste waste- Wastebasket wastebasket basket they are legion and their mimeographs run overtime Not aday a aday aday day passes but two or three envelopes envelopes envelopes' open are received and the m movie le press agents are careful to assure us that This matter is not duplicated in iny y your city This is cheering news the editor likes to know that if he runs a two column story about the mishaps of Too le that the same story will not appear in another paper paper paper pa pa- per in his town the same day day iut ut uthe he never falls tails for it There ds is no local interest in the matter for tor local people are far more interested in when Ann Smith is going to be married married mar mar- ried Tied or why Jim Jones left his job at the clothing store or what made Susie Brown break her engagement than they are in what happens to Tootie Tootie is only incidental in their lives they meet Ann and Jim and Susie every day they have known them since they were in grammar school So as the local people de de- de I mand local will 11 have to wait walt until she comes cornea to town in fn per per- son Meanwhile the postoffice department department department de de- Is it almost paying expenses transporting publicity through the mails mails' mailer Marysville Cal Appeal |