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Show This Week by ARTHUR BRISBANE ( The President' Speech Sheep to the Rescue $27 a Day, for All An Advertising Job The President' optimistic view ol the nar future, backed by sound facts nd figures, should comfort many doubting Americans, who thought the world had come to an end when violent stock gambling produced produc-ed Its usual repult. Particularly Important Is th fact, usually forgotten, that this nation consumes 90 per rent of all It produces. pro-duces. If tomorrow the peoplo of the United States consumers and distributorsshould distri-butorsshould resume their normal purchasing. Instead of holding back In a vague, foolish fear, our prosperity prosper-ity conditions would Immediately become be-come 97 per cent of normal. Americans now hoarding, they know not why, should remember that the 19,10 dollar will do almost twice the buying work of a 1929 dolWi.r. Buy now; the dollar's 1930 value will not endure. Gary Cooper and Lily Damlta, names better known in the United States than those of Thales and Pythagoras, Pytha-goras, were snowbound In the Sierra Mountains, with 200 other picture actors, act-ors, directors and helpers. Ralph Dunos, herdsman, agreed to drive 4,000 sheep over the snow covered cover-ed highway, and thus made a path for the Imprisoned actors. That sounds new, and Is older than moving pictures by a million years. Tho world's roads were marked out originally by wandering animals. Heavy mammoths made paths through thick jungles, savage men followed. Mountain goats, Bheep and wild asses, marked trails along mountain sides. Man's debt to the "lower animals" Is great. Tiny creatures built his Islands Is-lands In the Taclflc, sheep and horses made transportation and a settled life, instead of a nomadlo life, possible. Man shows his gratitude by killing his friends, the animals, as rapidly as possible. Perhaps that Is better for them. Their spirits may come back In a higher form. If Henry Ford's latest prediction becomes reality, this country will con sum.e all It can produce, and more, barring, perhaps, superfluous food products. And If they can be produced as cheaply In proportion as our automobiles auto-mobiles are produced, our farms could undersell the world, as our automobilt and moving picture factories do. Mr. Ford predicts a minimum pay for workers of $27 a day by 1950, tht five-day week to b. unversal, giving tho ?27-a-day man leisure to enjoy his earnings, automobile, radio, etc. To many, that seems preposterous almost criminal. But not long ago there was only one man in the United States that could earn a dollar a day the year round. The Increase from one dollar a da;' for one man only, to six dollars a day and more for mil Hons of men, would have seemed a "impossible" as the increase that Mr. Ford suggests, from six dollars tc t -enty-seven. Impressed by the pathos, beauty and sincerity of the Fasslon Flay, Mr, Ford gave an automobile to Anton Lang, playing the part of Christ. In 1930 that is only one more Ford car. Think what It would have been 1,900 years ago. The whole world would have looked upon the fiery car as proof of miraculous powers beyond human conception. Snorting, backfiring, with head lights blazing, it would have meant more than half a dozen angels espec ially sent down. Elliot Roosevelt, son of the Gover nor of New York, started In the ad vertlslng business last week. Tin young man, 20 years old, six' feet twe inches high, passed his examinations for Princeton, but decided that he would learn more In business than h could learn in college. The young man's choice of an advertising adver-tising career was wise, Btnce he wants to be useful as well as prosperous. The problem of the world is distri butlon. Production is more than ade quate. The secret of distribution un limited lies in advertising. The "noble and manly sport" ol prize fighting, permitted in spite ol law by politicians that share its profits, pro-fits, produced one of its numerous fatalities in Cedar Rapids, Iowa, laal week. "Kid" Leonard, 17 years old, whe had already fought IS. other profess lonal fights, struck "Battling" Nelson aged 27, married, with four children Nelson fell to the floor and died. The young man who killed him wth be held rerfunctorlly. Th priefight ers, encouraged and -permitted almost as children to engage In brutal as sault, for profit, are not to blame. The blame is with politicians that for a share of the money, will llcenss any Indecency In defiance of law. Bear In mind, pleass, that this ii "Doughnut Month," and concentrate attention on a noble concoction associ ated with American tradition and his tory, as thoroughly as Yankee Doodl or the Star-Spangled Banner. To make a really good doughnut If an art, a public service. t, 1930. by King FtturM Syndiaf, Inc.) |