OCR Text |
Show I " BUY AT HOME! m- w ' "The Richfield Reaper has preached this gospel consistently and the editor and his employees rigidly practice it in all our dealings, sincerely believing that it is the only fair way and that the money spent at home will eventually come back to us in one form or another. "If everybody in this county would buy all that he uses and can get right here at home, there would be no depression with us! That is a broad statement, but as true as the gospel. "Thousands and thousands of dollars go out of this county every year to mail order houses and distant cities for merchandise that could be purchased from our local stores just as cheaply and much more conveniently. Think what a boon these, purchases would be to local business if; this merchandise could have been bought locally. "On page four of this issue of The Reaper, there is a full page advertisement, signed by Richfield merchants, appealing to you to "Patronize Your Own County." In these critical times it is highly essential that we keep money at home.1 How unfair it is to send away from your purchases when local business men, your friends and neighbors, neigh-bors, are being called upon right now to contribute from their wages to a fund for the relief of the locally unemployed. Look carefully over this list of merchants and give them the full support of your patronage pat-ronage which they so justly deserve. "A certain Richfield department store was not asked to subscribe its name to the sentiment expressed on this page advertisement for the reason that this storef last week and this week has been flooding this community with a four-page circular in two colors and these circulars cir-culars were not even printed in the state! This is the second batch of such circulars scattered by this store within the past few weeks and obtained from a firm in another state which makes rates so ridiculously ridicu-lously low that a local printer cannot begin to compete with them. "The Utah State Press association sent a written protest against such a practice to the headquarters of this chain firm in New York City and received a reply in which newspaper publishers in Utah were assured that the practice of obtaining printing outside the community in which the store was located, is not approved by the company at large and that letters were being sent to all store managers' in Utah advising; them against that practice. "So far as we know, no other store in Richfield, either chain or locally owned, is sending away for their advertising matter. Nor did this store, referred to above, make such a practice until the present manager assumed charge some few months ago. We believe that if he is going to practice such a policy of buying away from home that he could not conscientiously subscribe to the sentiment embodied in the page advertisement in this issue. "The editor of The Reaper is heartily sold on his home community commun-ity and believes in spending his money here and that such a policy on the part of us all would work wonders in our midst. We try to put out a high class paper which will serve the community well and have had ample encouragement that we have been fairly successful along that line. Such a paper deserves the patronage of the local merchants mer-chants and we vigorously protest a practice of sending away for printing that could be done in our shop and make for a bigger payroll in this community." The above article is a reprint from the pen of Joe Asbury of the Richfield Reaper, and it portrays the truth, not only in the Richfield Rich-field incident sending money away for stuff that can be bought right from your 'own merchants but is widespread and, seemingly, a growing menace. Directly, Editor Asbury is throwing a "harpoon" into those who send outside of Utah for their printing. And he is correct on this point. When merchants send out for letter heads, bill heads or any class of printing, he is injuring himself as well as the community. It is safe to say that most any town of any proportions haa a newspaper with an investment that will exceed that of the ordinary or-dinary merchant. The publisher pays his taxes to help sustain churches, church-es, schools, and civic enterprises. He promotes and "boosts" new enterprises, en-terprises, and is constantly putting his shoulder to the wheel to create new business for the very same merchant that "sends away" for his printing. Editor Asbury's article is worth studying and if those who oppose op-pose his ideas will pause for a moment and let these facts sink deeply into their systems they can but agree that the more money held at home, for home circulation, the better and more prosperous the home community will be. |