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Show TAKING THE GUESS GUT OF BUSINESS By JOHN G. LONSDALE President American Bankers Association RANKERS and business men err in not adopting more universally the tactics of the scientist. When the scientist wishes i W.'&P to fathom the .mysteries of the universe or resolve re-solve things Into their component partB he calls to his assistance the magnifying power of the microscope. There before him, like an open book, lie the secrets, of nature which unaided un-aided eyes cannot nTinprvo Jonn G. Lonsdale The uncanny power of the microscope's micro-scope's all-seeing eye has revealed countless secrets for the material and intellectual progress of humanity. It hi i enabled us to study the processes of growing cells in plant and animal life, trace the causes of disease and successfully combat the ills of mankind; man-kind; it has aided the engineer in his search for stronger and more serviceable service-able materials, giving us taller, lighter and more sanitary structures, and better bet-ter highways; it has disclosed the defects de-fects in steel rails and brought us an era of safer railway travel; it has added to the food supply of the nation; in fact, it has affected favorably nearly every activity of the human race, whether it apply to production, distribution dis-tribution or consumption, in time of p ace or in time of war. In the- business and banking world, economic research and analysis serve as the microscope through which we are enabled to see basic factors more clearly and thus determine the causes of success and failure. Only recently have we begun to realize the full value of research and analysis and apply them in such a way as to eliminate the guesswork that was characteristic of industry a few years ago. "Eliminate , the guess and reach success," might well be a motto for all of us. |