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Show 1 To Make It Pull Albert D. Lasker, former head ot the shipping board, is a very successful success-ful advertising man, and at a lunch-' eon at Chicago he gave some good advice to young copy advertisement writers. "Write pulling copy," he said, "but In your desire to make it pull don't make it absurd or incredible. Soma young writers do. "Yes, some of the advertisement that are submitted to me recall tha lawyer who put a notice on his door:' " 'Out to lunch. Back In an hour.' "He was a struggling young lawyer, law-yer, and he didn't want to lose any clients who might turn up In his absence ab-sence ; so he added to the notice : " 'Been gone 50 minutes already'." I |