OCR Text |
Show O WHO PAYS THE RADIO BILL? Radio owners in the Gunnison and Sevier Valleys, delighted with the splendid programs received, have often wondered as to the expenses of the broadcasting stations and who pays the bill. No one knows what this expense amounts to, but it is claimed by those who have had some practical experience that it exceeds that of the movies. One ch.-.in of stations and its advertising clients will spend more than two millions of dollars this year on entertainment entertain-ment alone. Any toll broadcaster who uses the net work an hour a week for 5 2 'weeks will spend $250,000' per year. In some cases a jazz orchestra is paid $1500 an hour for one hour a week for twenty weeks. Other top-nor.ch entertadners receive from $1000 to $2000 for a single appearance on the air. What some of the great stars receive is a matter of conjecture, but it is generally more per hour that the divine Bernhardt was ever paid for a full week. It is claimed that the average program costs from $5000 to $7000 a day. Radio entertainment is becoming more and more allied with the concert and theatrical fields. It is claimed that no fewer than I 3 G' concert managers nave been forced put of business and that the ocncert business has lost more than 22 millions through radio invasion inva-sion . The controlling force and purpose back of all this broadcasting erpense is advertising, ar.r'j the various stations seem to believe it is worth-while. On the otl Ler hand it is becoming evident that as artists art-ists and entertainers become better known their salaries increase to such an extent that it uiay over-balance the benefits. o |