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Show I CONTINUITY IN ADVERTISING ! Some eastern railway executives are publishing financial statistics sta-tistics over their names as railroad presidents. It is about in the same class with singing psalms to a dead mule. Public utilities advertise more intelligently and more continuously continu-ously and as a result people buy their securities and the values of gas, electric light, power and traction properties are becoming prosperous. pros-perous. There must be continuity in publicity. Keeping the public informed is a continuous job, as many move away or die and new ones take their places. In dealing with the public, use language the public can understand. Railroads and public utilities c.inot expect to advertise in flush times and live on the memory of it when they are hard up. I hey can't expect to advertise when they are in trouble, or about to kick the bucket and expect to get anything in that direction. |