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Show A Shoemaker's Bright Idea. "I will repair for nothing any boot or shoe that I sell," said the shoemaker. "But where does the profit come in?" asked the scribe. "Just as it comes to the saloon keeper who i furnishes his patrons with a free lunch in fact, I got the idea from a saloon kseper. People are always'on tho lookout for 'snaps.' If you can make them believe they are get-right. get-right. I know a Bowery tailor who, by guaranteeing to keep all clothing mado by him in repair for one year, has increased his sales over 1,000 per cent. There is also a wall paper dealer in Brooklyn who sells wall paper at a price which includes the hanging. For instance, if you buy one or more double rolls of paper from hiin he will 6end a man to your bouse to put the paper up. See the business done by that theatrical manager who gave away deeds to California building lots with every reserved seat ticket. Tho souvenirs presented by our city managers i is only another scheme for making peoplo ! think that they are getting something for ; nothing. By agreeing Lo resole all shoes bought of me I merely divide my profits with my customers, but any loss sustained by this division is more than made good by the increased volume of business done." "Do you make any reduction in price if a , customer waive all claim to the repairs?" "Hardly. I have only one price repairs or no repairs. Yes, that is a good shoe. Thank you when tho heels or soles become worn come in and see me aud I'll fix tbem up for you free." New York Mail and Express |
