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Show STYLE ORIGIN. Inventions In Headwear for Dainty Women Entertainingly En-tertainingly Treated by an Authority in i Touch With Fashion. " Fashion has a strong hold on Salt Lake. Vis- 1 itors used to the very acme In great centers invariably in-variably are attracted by the atmosphere of style pervading this interesting inter-mountain city. It is asserted in gowns, in runabout garbs, and in headwear. The reason is apparent. Salt Lake is a promising metropolis of exceeding wealth, drawing inspirations also from among those favored fa-vored by fortune in adjacent states. Appreciating Appreciat-ing these conditions and entertaining confidence in a further development of the city and state, Keith-O'Brien Company are determined to lead. Iu all matters of merchandising, in all essentials revealing the tendencies of the seasons the house i is even now ruling sentiment. The millinery department became a dominating domi-nating factor in relation to style last spring. Its magnificent treatment of headwear swept the city its influence felt in contributing towns. This season promises greater accomplishments. accomplish-ments. 'Mrs. Shof stall is now returned from New York and other leading origins of fashion. "After having visited the markets it is clear that the trend is toward elegant simplicity in velvets vel-vets in both imported and domestic patterns. Ostrich tips, long feathers and four or five deml-plumes deml-plumes will be greatly in vogue. New French conceptions exemplify the shaded effects which are in immense favor there, and, of course, will predominate in this country. Birds and paradise feathers are in demand. Such profusions of flowers flow-ers and foliage in velvet and silk effects have never been seen in shades and designs more beautiful than the latest introductions. Our finest fin-est patterns from abroad and a: home are replete re-plete with them. Plums and dahlia shades are fashionable while nil shades of purple graduate into the violet it's quite a fad. "High crowned hats? Who can help loving their queenly dash, the graceful chic imparted to the lady becomingly gowned? They will be swell, of course, but low crowned hats will also be considerably worn particularly the boat shape and long turbans. "Our patterns are masterpieces from such houses as Esfer Meyers, Susanne Bloom, Pa-yoine, Pa-yoine, Verot, Francois, Lichtenstein, E. Elsworth Neil and others of like celebrity. Furs from ermine to the mole skin are to bo used. Lace and flowers will be conspicuous. t t fcx "Will we lead the trade again? We are fully confident no house has bought patterns more fashionable, as we had the choice of inventions in Europe and America and I was given full authority au-thority to buy the very best the markets afforded. It simply remains for the opening to emphasize that which we believe." |