| Show Y advertisers OF advertising in utah will lie be guided liy by a legalized code ot of ethics under the provision p rov islon of the truth in advertising law as embodied by house bill no by representative adrian C pembroke passed by bythe the recent legislature this is the belief ot of the salt lake ad club which sponsored and succeeded sn in having the bill become become a law those alo bo are vitally concerned with the operation c ration ot of the bill and the enforcement or ol the law concerning advertising summarize the bill in just the three words truth in advertising truth in advertising advertis lnE has been the motto of tho the ad club since thoma la Is prominently displayed on the official insignia the lapel buttons with the idea ot of all kinds ot of and fictitious forms forma ot of advertising ver and ud placing on an ethical plane the club framed house bill no ti 0 o which mr air pembroke and which was wag passed asked what the bill would do specifically and it if it would alter any of the present forms of advertising mr pembroke its father in he lawmaking body said that it would only require advertisers to advertise nothing but the absolute truth the new law does i away with liner ads and all other lorms forms of fraudulent advertising which have been characterized as misleading the strictest part of the bill was the amendment inserted in the senate by senator TV D candland of mt art pleasant this deals with wool in ia woolen fabrics senator candland being a succeeded in having baying this amendment made part of the bill with a view of putting the wool industry on a higher plane his amendment will prohibit any clothier or dealer in fabrics containing all or any part wool from advertising his hiis wares as all wool unless such is the absolute tact fact woolen fabrics must be advertised as they are and it any garment la Is not all wool but merely partly made of woollen material it cannot be advertised as an all wool garment another angle of the in advertising is in regard to the advertising of prices for instance A clothing firm advertising a hat tor for 5 can ie be checked up and under the law will be guilty of a misdemeanor it if this is not actually a hat being sold for 1 5 it if it is a 5 hat marked up to and then advertised at 5 the dealer advertising it as such will be in violation of the law but it an article reduced from usual selling price and advertised at the reduced rate the advertisement verti will be considered legitimate and true |
