Show FINANCIAL STORES an advertising executive recently commented on tile tho immense changes that have taken place in the nations banks banka in tho last 25 years As he pointed out tho the joke books used to be full ot of cracks at the coldness of bankers and tho 1 I 1 dare you to make me smile attitude which many ot of them maintained toward the public now nil all Is different As ho he said kald not only lias has bank advertising greatly increased not only do da banks maintain public relations departments but such advertising vort ver laing as they do Is for tho the most part utterly lack lacking ln in iii that tha t cold austerity which characterized the occasional cards of tho the old fashioned banker A modern bank toda today Is virtually a financial store offering ott ering many types of financial service to the public the panics banks in other words are actively seeking booking business tather rather than waiting for business to come to them equally important the typical bank Is no as much interested in making a small loan to a responsible borrower as I 1 tn 11 making a largo loan to a big corporation and interest rates were never so favorable to the customer now the banks are unleashing billions to help finance defense factories they are working in full cooperation with the government and they have won the praise of such guch high officials as secretary tor for their defense activities theres no financial bottleneck here |