Show FORD RETAIL SALES GO A MILLION show increase of cars and trucks her Pre previous ilous year retail sales ot of fard cars trucks and fordson tractors have again exceeded the million mark tor for tho the year 1921 according to a statement given out today by the ford motor company the ford factory and assembly plant production figures reached a total of cars trucks and tractors for tho the year with retail sales by dealers approximating which in the united states alone surpassed sM the 1820 1920 retail sales record by ford cars and trucks the ford company says the outlook tor for 1922 Is decidedly optimistic in fact concrete evidences already exist in that car and truck retail sales tor for december 1921 exceeded december 1920 sales by almost 25 per cent and fordson tractor retail sales for the sume same period show an increase of 0 over ver per cent tor for december 1921 as well as an increase over the total tractor sales for the month of november these facts seem to indicate that not only are the farmers buying more freely but that the general public la Is becoming more responsive and receptive another point brought out by a comparison of production figures for the past two years shows that ford enclosed cars are gaining in popularity as 23 per cent of the 1921 production were sedans and coupes coapes as against a total of IS 18 per cent tor for the year previous recent reductions in ford car and truck prices brought them to a new low level the touring car now sells for the runabout tor for the coupe for the sedan tor for the chasis tor for and the truck for all t f 0 b detroit this Is the fourth price cut in the past sixteen months during that time the price of the touring car alone has been cut from to a reduction of 40 per cent reductions on some of the other types have been even greater the ford company believes that this reduction while not a large one Is especially important at this time as it should go a long way toward stabilizing market conditions ford Is giving employment at present to approximately men in his main plant at detroit the importance of which is emphasized when consideration is given to the tact fact that nearly 20 per cent of the cites population Is directly dependent upon the ford motor moter company |