Show ge marketing posts ats and waste h crop of georgia prole ed j F excellent xcell ent loix example ample T unavoidable j e loss united states staisa department s d by t the th ot re Is ig an nil all too prevalent IM on among those who have had opportunity to td observe the f full ull ot of marketing of food products sonje gome magical costless process products are whisked from tile ra fields to tile the fruit stand or store consequently when re published in the newspapers are re eat it waste of food products product a in ids ds particularly fruits and atalay consumers want to aby y it ts IS they cannot buy tit ot ower lover prices tile explanation bese se apparently wasteful ays the united states depart of f agriculture Is to be found be cos costs ts of transportation and Inar costs coats e present peach crop in georgia provided an excellent example of ste i of fruit it at tile the point of pro on because of unavoidable eco IC conditions many newspaper les leg some of them containing ex rated statements of actual condl 3 have called attention to the ite te and letters been written carious government cers from president down asking that some g be done about it one letter i new york city la Is ns as follows age find enclosed clipping from of our newspapers about a grent great te of peaches in alio state of geor ily wife insists on having this aught to your attention as she Is cents a pound for only fair hes ches if tills article Is official or merits cements made even approximately e I 1 think something could and uld id be done to save the crops and p down the cost of living in the s dependent on transportation conditions in georgia n i explanation of the conditions h existed in tile the georgia pe peach eh on in ills summer in connection it abrien a brief outline of the th marketing cases necessary to get the file peaches ji eaches the ie new york consumer lb included eluded a letter from the secretary of ng ag alture ure to the new york inquirer uld d clear up a good many ques s regarding price relationships on ay crops he a present season according to Is statement witnessed the prodie a of f the largest georgia peach crop history story in addition east or of tile the eky y mountains there was in nearly oe e pencil peach growing regions the larg t crop harvested since 1910 1010 in orala da the setting of peaches was uch larger than tile the trees could have en expected to develop nto into deser ale market sizes early in tho the sen sea a rowers growers were advised by the de lent of agriculture to thin or rea ove portion of fhe fruit from the ees a practice which Is followed year by some growers to insure rge sizes and better quality some the e growers followed the advice its year ear but mst of them neglected with hi the result that tile the crop con lined 1 a large proportion of under zed fault which could not be inar marat doted a profit some orchards in aich the fruit was not thinned lowed d as high as DO 50 per cent of culls r dinall lall fruit which experience has bown i the consumer does not want a year of abundant production tit at price e that will pay for handling it Is s obvious that in a season when he crop rop Is large e these culls culla must be allowed ed to rot for no one will handle hem when only loss la Is in ID sight the ost of f packages packing and handling liand ling a bushel of c till cull peaches cs Is 14 as much as for the same quantity ity of standard grade sin sanco culls are a losing proposition wb whir er ever found says saya tile the department it isbester Is better ter to remove thein at tile the point ot production thus saving tile cost of marketing than to place them on the market larket and have the cost of lion lian added to the cost of the marketable fruit with which they were packed d small sizes have formed a large part of the so called waste in the georgia peach orchards TA tal in that state for the season INO estimated at cars whereas only about cars were finally eted big lo 10 s of hiley belles bellee the e los of one variety iahey belles s was especially large when these 1 peaches came on prices were so illy that find the producer delivered big peaches to the packer free of cost tile fruit would not have paid the marketing charges many cars of early arly peaches were put on the et without being thoroughly nied d and because they wore were un factory to to the trade the market ril e 1 demoralized later varle tie as n rasul of grading and I 1 of poor fruit sold better he dIf different Terent cost items which en t arinto into the expense of rr Pea elles acs ics show convincingly why it 8 to li tindle only the best fruit te S a season of large production cost of a six basket rt leach currier carrier together with u the cost of packing and loading Is s 52 cents the freight 1 meliv ier charge on n six basket barkat wrier Is ler iron i to new york of about JO I 1 0 cents this Is a total the 1122 deliver ol vered ed in now new york aorl from arul let sales cs price received for the the t the inese L charges we anre pe deducted ducted and balance acance is received lie by pro S for 7 his and d fuit fruit an n nt i 4 them the range ranee of prices alces on six basket carriers of peaches was from to these prices were to jobbers of carlots and ad rep represent reseat ther the initial cost of peaches at tho the first point in the line of marketing distribution trib ution in tile tho city on oil the date tho the previously quoted letter was written from now new york july 20 29 the highest price reported at that city on sales salci to jobbers of georgia poaches peaches was for a six basket carrier tile the approximate weight of the fruit in III such a carrier Is 37 pounds if his were sold at 20 cents per pound the retail price pric 0 mentioned by tho the writer tile the carried brought a total of tills this represents the total amount paid by tho the consumer out of which must come collie tho the following items the producers returns package cost packing and loading expense freight and icing charges and thy the wholesalers whole salera gross profit or commis commission slon milking making n total kotap of and the cost profits and waste oi of city distribution which amounted to were nvere the peaches delivered to piers in new york free of charge and distributed to tho the consumer through the present chat channels inels of trade and at normal charges cli arges and profits only tile the consumer would have had to pay approximately 03 per cent of the price lie he did pity pay distribution la Is costly tho the distribution of fruits and vegetables in new york city Is a costly operation tit at best and tills this cost 13 greatly increased by the condition of much of tile tho stock which Is delivered to this market in order that buyers may inspect the fruit it Is necessary that it ft be moved to a central point where work may bedone be clone as quickly as possible in new york the piers pers furnish tills this point and there hero the cars are centralized and distribution begins A car of peaches la Is delivered to a carlot receiver at a u pier in new ew york the receiver unloads tile the car on the pier and splits it into units of 5 to carriers each jobber buying according to lila ills needs the jobber has lits his purchase delivered to trucks which haul it to its his place of business in one of the ive five or or six secondary markets here tile the jobber splits ills supply into units that will meet the noeda needs of the retailers tai toi lers again tho the truck Is used to deliver the ref retailers fillers purchase to ills his place of business here the last of purchases uses tire are made and range lit in size according to the consumers desires desirus which may be one peach or one or moio boic baskets or often ten there Is another truck delivery which takes the product to the coni consumer umer each step adds to cost aach bach step in this distribution Is an all added cost and ench handler must make a profit the cumulative result sult la is the consumers price it has haa been estimated that the initial moving charge from pier to truck a tit distance of yards Is 2000 per car prom from pier to tho the largo distributing points will range from 2400 to per car hach each handler must exact a t profit which may be small but the total expense Is large peaches peach es aro a highly perishable product and the various hand lings along the route from producer to consumer entail considerable sid erable loss losa through physical injury while cha changes in temperature aggravate these and other defects this loss losa la is the consumers loss ns as the re tall price of the merchantable fruit must cover the expenses find and profits in all the transactions these figures anti and facts which explain rattler rather convincingly the reasons for the so call called e d w waste ai to of fruit at the ibe production end while the consumer must pay a considerable price have been prepared by the department after careful investigation similar conditions are to be found in the handling of practically all perishable food products |