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Show your bu/ine// MONDAY*OCTOBER I7«2OO5 A5 A job for the rest of your life? wob imaaas Qisass. tea Etflatffl Scbciflr nutct* Eden King Cooglt Search | I'm Feeling lucky Special Sections Writer 9flMiqfl* - About Gooola Courtesy graphlcyCooglc.com C3005 C009* Everything you ever wanted to know about Google Peter Walters Business Editor Most people know who their favorite actor, singer, musician or artist is, but how about your favorite corporation? "My favorite corporation!?" Sure. Corporate loyalty is a modern science, and in the American consumer battleground of tug-of-war marketing, some companies are better at it than others. This article features my favorite corporation: Google (motto: "Don't be evil"). In the Beginning Five years ago I attended a business conference in Los Angeles where everyone met to talk about their new ideas, inventions and businesses. It was pretty clear at the time that the internet was not only here to stay, but was going to change everything we knew about commerce. All week long, the talk on everybody's lips was that of a fairly new company that was just starting to emerge as a leader in the online search industry: Google. The company, apparently, had started out in 1998 with two guys in a garage with an idea. Today, Google's mission is "to organize the world's information and make it universally accessible." Design & Function .If Google doesn't have an official design theme, allow me to offer one: "Beauty in simplicity." Gone are the days of home pages with 10,000 links (i.e. MSN). Here to stay are the sites that function as good salesmen should: they channel you towards what you want without bothering you with all the details. With so many diverse markets, it's impossible to be everything to everybody. Google proved itself early as a leader in simplified design, and has remained true after seven years to its original virtue. Popularity On the global success of Harry Potter, the Oxford English Dictionary now contains the word "muggle." It will only be a matter of time until the word "google" is listed as a verb meaning specifically "to search for something on the internet." How many times have you told someone or been told to "google" something online? When was the last time you searched for something? Which site did you go to? Alta Vista? What's that? Ask Jeeves? Who the bejeebus is Jeeves? The brand name "Google" has established itself firmly enough in the minds of its market to join the ranks of public mainstay brands such as Xerox, Kleenex and Band-Aid. PR Google knows how to communicate with its public. Simplicity and humor seem to be the virtues of choice. Por exemplo, if you click on an expired invitation to join Gmail.com (Google's landmark email service) you'll rind these words: "The link you followed to create a Gmail account has already been used to create an account. Now, its account creating powers are all gone. To create another Gmail account, you'll need a shiny new account creation link. We apologize for the inconvenience." Short, sweet, funny, succint. Services Google.com allows you to search for web pages by entering keywords. You can also search for images, groups, prices, news and local businesses. Enter a name with a city and state and you have a phone directory. Type "define:" before a word when searching and you've got a dictionary. Google now partners with colleges and universities around the world to help students and visitors search for internal school pages. Gmail.com is Google's version of email, and is no doubt the most practical and functional free email service on the web. Google claims that Gmail is still in its Beta testing version, but it seems to function without incident. Gmail has more creative and advanced features than I have to time to write about. But to name a few of Gmail's features, all personal emails are archived and searchable; replies are stored as conversations; there are no annoying pop-up ads; and the amount of space they give you rises by the second. When Gmail came out, you got 1GB of storage. Other services, such as Yahoo, attempted to follow suit, so Google raised Gmail's capacity to 2GB. Current capacity is approaching 3GB. Who knows but what "gmail" will one day become synonymous with "email"? So ask one of your friends with a Gmail account what you're missing out on, and then tell him or her to invite you into the Gmail network, as one can only sign-up for Gmail by 1) receiving an invitation from a current member, 2) through your cell phone, and 3) with a .edu email address. Google Earth (earth.google.com) is a program you download which connects to the internet and zooms in on satellite photos of the earth. Write down virtually any city or address and Google Earth will zoom right in and show it to you. Type in your address and you'll probably see trees in your yard and a car in your driveway. Visit New York or other popular metropolises and you'll see 3D overlays of hotels, theaters, restaurants and businesses, Google has now made the en- tire earth its market. From Google Talk (an instant messaging program) to Picasso (online photo management software) to Google Scholar (an academic search site for students), Google continues to expand its scope, service and relevance in the Milky Way. WiFi Ever on the lookout for innovation, Google has just submitted a proposal to officials to provide the entire city of San Francisco with free high-speed wireless internet access (anything with that many adjectives must be exciting). You read that right. Google wants to install some 2,000 WiFi towers throughout the city of San Francisco to provide all residents with free access. The plan is somewhat of a pilot project. If Google gets what they expect out of the deal (most likely an increased understanding of consumer behavior, and therefore, more in-demand advertising real estate on the web) look for free high-speed wireless internet access coming soon to a community near you. As a Liberal Arts major, I've heard over and over again, "You are here for an education, not career training." Well, now I am working in Career Services & Student Employment and I have discovered, yes, it is important to be here for an education, but it is equally important to-look to the future and plan what to do with the rest of my life. When I graduated, I had plans to work in the same office I had worked my entire college career; they had a different idea. 1 soon found myself wandering metaphoric and literal roads searching for a place in the work field. As I wandered these roads, someone suggested I look towards UVSC to see what they had to offer me. Well, over one year later, I am still here and furthering my life education. One thing I have discovered working in a campus employment office is the widespread nonchalance among college students toward career searching. When we recently passed out flyers advertising our Fall 2005 Internship & Career Fair to students walking by our office, many stated they already had a job. Note the word job; anyone can work a job, but how many actually want that position for the rest of their life? Students major in areas that interest them, so why not work in the same atmosphere? If someone asked me if I were going to graduate school, I would not reply with, "But I already have an education!" Building skills, networking, and job searching while in a current position are not prerequisites to leaving in a six month period; they are the foundation to your career goals. In our office, we have our student assistants research two companies and create a cover letter and resume specific to those companies. [As well, we have them create a generic resume to show them the importance of building a resume.] I personally have three general resumes that address different points, which I can then specialize a bit for the position I am applying for. Students need to realize that life often has unexpected twists and turns, because someone has a current job does not mean they will stay in that position forever. It is important to plan and prepare for every eventuality; look at your career as something to look forward to and start researching the field, visit with employers and learn how to make yourself attractive to employers. The Jisrovrry that the 'Staled Book' has been concealed in plain Stock While many anxious investors eagerly awaited Google's IPO in MONTH YEAR, others feared another dotbomb, or wondered whether Google had any room to grow at such a high asking price of around $100 per share. Two years later, Google's stock has not only risen, it has tripled to as high as $324 (per share, people!) and now hovers at around $300. In a pseudomerger that could prove its inverse weight in semiconductors, Google and Sun have partnered to offer internetbased computing, a cutting-edge concept that could give even Big Daddy Gates and his mega-MicroCompany a run for their patents. fliphl all i h w rpiitiirih- force* us lo takp the Book ol Daniel seriouslv. The unsealed lunik that lie.* beliu-en the opening word* and the closing injunction is a wonder of universal proportions. El is ,i book of pail history and future prophecy. The Back Text is tilled with references about the Mr&iah. a man called 'the Mark". Jew and Gentile will m3nel at what the text reveal.- about him. Tiie link* with the four Guspel? in the New Testament are loo many to disregard. Mass Appeal Whether chatting, searching or checking their email, people seem to like Google. It's easy. It's neat and clean. I am actually surprised we haven't seen any consumer merchandising in the form of hats or t-shirts. Now Let Us Hear the Conclusion of the Whole Matter "Fear the Google God and keep its commandments, for this is the whole duty of man. Okay, admittedly, that was a little drastic. But look forward to hot new products and services, and let's all keep our fingers crossed that Google stays as customer-driven as it has been these first seven years. Hebrew / English of Hebrew. Aramaic. English words. Soft A M H MAJOR h i V TO Till lillll L (OIM: HAS III-;E.\ i>is<ovt KI I» 'Sailed Hook4 of Daniii. The Linear Bible Code need:; no computer. It cm be aaei*e<] hv all who know Biblical Hebrew and Aramaic. The entire Book o! 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