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Show FtidayJeptMldOSTi The UtaK Statesman Jggielife %ll«i Muffler Packing the Pit • KINGS From page 6 THE PlTAS WERE surely packed at the Pita Pit Thursday night white students filed in to get a dollar off their purchase and to help out the victims of Hurricane Katrina. The newest group on campus. Outgoing Productive People, put on "Pack the Pit" along with the Red Cross to help with the Katrina fund. Noah Walkins, a member of the club, said the group wants to help unite all clubs at Utah State University and just wants everyone to have a good time. Free estimates kids or our students," Jan said. "The students are part of us." Jan said that working together does have its challenges. Juggling the kids is one of those things. Since the Kings have no family here, Jan said their colleagues and neighbors have become family. Jan said they have had to rely on each other a lot and it has made their marriage stronger, "If the university really wants someone to come here, I think they realize that they have to help the whole family move," Jan said. The Kings have been here for 14 years, and Jan said they will probably always be here. She said their work is their life and it is woven together with their personal life. "It's our whole life," Jan said. "We can't beat the jobs that we have here. I wouldn't give that up for the flexibility and collegiality we have here. You aren't going to find that in a lot of other places." -bmnelson@cc.usu.edu All brake system repairs Foreign and domestic Performance exhaust - *Ask about our liftetime guarantees on mufflers* ^A State Inspections^ 10% Student Discount on Parts JL % \ J. // with Student I" 753-7470 OpenMon.- Fri. 8-5 Sat. 8-1 • 601 N. MAIN • LOGAN ! 5O< OFF I tacos and burritos ! $ 1 OFF j all combination meals • SORORITIES Expires Sept. 30, 2005 I;'" From page 5 i '.hities are more prevalent, she (decided that was the best way fpr her to meet people. \:' "It has been the best (decision I have ever made," [Thompson said. C Chelsi Nicholls, a sophomore majoring in elementary education, said she joined because she wanted the sisferhood and the involvement pn campus that a sorority had to offer. : .; "There is not a spare moment in my life," Nicholls said. Twenty-one girls living in one house, sharing two bathrooms, one kitchen and two fridges would seem a little daunting to some. But Nicholls said they don't have a lot of conflict. "We're so much closer here," Nicholls said. "It's a different bond than you would have with roommates." Among the sororities and fraternities, there is what Thompson called a "healthy rivalry and high respect." "Without the variety, the Greek system would fall," she said. Thompson said she believes sororities and fraternities help with retention at schools. She admitted otherwise she probably would have gone back to Texas by now, and that many others stick around because of the same reason. Thompson said she hopes the Greek community will continue to evolve and that some day, the negative stereotypes will no longer plague fraternities and sororities. -ashleykarras@cc.usu.edu P-*.: From page 6 Photo by KRT PROJECQ ONE is THE COMPANY that made Lance Armstrong's bike it's very profitable," said Evan Zeppos, president of Zeppos & Associates, a Milwaukee public relations firm. "It's like selling a high-end bottle of wine," he said. "Not everyone is going to buy it, but those who do are going to help you turn a pretty profit." Customized products help build customer loyalty in markets saturated with look-alike items all clamoring for attention. Once you sell someone a $6,000 bicycle, the logic goes, that buyer will come back to the dealer again and again for the most expensive accessories. "Now the customer is bonding with you in a different way," Zeppos said. Companies that use mass customization run a risk of cranking out too many "custom" products. After a while, some of the products aren't exclusive enough, especially as copycat designers follow the original company's lead. There was a time when owning a Harley-Davidson motorcycle was enough to be part of the exclusive product ranks. But the bar has been raised, given Harley's success and the proliferation of custom motorcycles, said John Melamed, executive vice president of Cramer-Krasselt Co., a Milwaukee advertising agency. "After a while, an Orange County chopper isn't exclusive enough," he said. Trek has sold Project One cycles to rock stars and Formula One race car drivers. It also sold a bike to Susan Dell, the wife of Dell Computer founder Michael Dell. But even with the Project One Web site, Trek insists that customers buy the completed bikes through bicycle dealers, giving them a piece of the action. 750-0328 Save time with the C-Pen 20 pen sized scanner. Scans printed text from any paper source into Windows based applications that use text. Simply place your cursor on the location of your document and start transferring data. j>: BIKES bike was a 10th anniversary present from his wife, and two years ago it cost them about S4.300. "This bike is one of the frivolities in life I enjoy," Dignan said. "It certainly goes far beyond the 'need' category and is way out there in the 'want' category. But cycling isn't just something I do. It's part of who I am." Companies that have highly customized products in their lineup clearly love consumers like Dignan. "The niche for these types of products is very narrow, but L Make School Work Easier fcr- Some buyers of Project One bikes are hard-core cyclists who already own a garage full of off-the-shelf "stock" bikes and are looking for the Holy GraiL To them, the bike is not just something to ride. It's part of their identity. r;"If I were down to my last dollar, I could probably sell my bike to buy food for my kids. But they might go hungry for two or three nights while T thought about it," said Bob Dignan, a Project One bike owner from East Troy. Dignan is an avid cyclist who once worked for Trek. His MEXICAN FOOD EAT IN & TAKE-OUT OPEN 2 4 HOURS cg> Stroke of genius Selective Scanning - Why scan the whole page? Scan printed text selectively, saving time. Whether it's a research paper, data, notes, or other school projects, scan it with the C-Pen 20 and see it appear on your laptop or desk top screen in seconds. Reads 167Different Languages- Translate foreign phrases instantly. 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