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Show Sar oy th e Ed ry f Pe en Wearauean 204, Salt Lake City UT 84106-2374 3 Deere oh electronic mail - see UES and pick someone. K rn rn . 5 r PILLAI I PARLAGY rc an OPE INO ANA 5 LN FC RUR es satendeantentnathonnatenetont Hovis Ne te Dear Editors (off the voice mail): Who is running that paper? Is this some kind of high school pro... no, no, not high school, elementary school pro- ject? Why | ve ES { et o F A | do you keep running the ads are ALAN in : your classified section | “After a great day of falling in the back for #$%&*@!_ country on 3 pins, I head to Salt Lake Roasting for a double shot of espresso.” --Piney a.k.a. Steve Gilman tors? ‘Editor’s Response: ‘Yeesh. We |‘wih we could | play this one for all of you. This fellow was PO’ed. But we take it as a compliment: Items in our classified section really move. The fellow was nice enough to call back a few days later and apologize for his righteous indignation. No worries guy, it is safe to lash out at us. All in all we are as good an outlet for someone’s anger as you could find. As to classified ads: We have now run hundreds of classified ads for people, and the response has been the termina- They’ve been £00¢ for weeks, god, Located Next to Alta Sports] _in the Albion Day Lodge | (801) 742-2614 Coffee _G, Why don’t = you update this shit? God, you people piss me off! —Angry Lodge | Employee from Alta. the . Salt Lake interesting. The deal we offer to people is this: Run your ad for free. If nothing sells, you owe us nothing; if your item sells you owe us 5% of the total. We follow a strict honor system policy. If you don’t pay us, nothing will happen to you, (short of a profound debit in your Karmic/Dharmic account) but the ad will continue to run until you notify us the item is sold, or you would like to remove it. Unfortunately our system hasn’t been a model of success. Of the all the ads we have run, we have received one check for $2.50. So classifieds are not a big profit area for us, but we hope they are beneficial to the readers. Call 801-486- Roasting C. 320 E. on 400 S. 1388 to place your classified. Dear Wasatch Reporter: Re: your thoughtful and free advertisement in the 2nd anniversary Nov. issue: tributing staff when we informed you that Do You Orenun OF... bh © LEADING THE PACK WHILE BIKING THE WASATCH CREST TRAIL? e SKIING HiGH RUSTLER, OR BOARDING GREAT SCOTT, NON-STOP, FROM TOP TO BOTTOM? © RUNNING THE SALT LAKE CLAssic? Soul USA, Inc. [Ed. Note: The above was din wed by the layout of Absolute Soul USA INC’s new catalog with a request for proof reading] Editor’s Response: Well, well, well... where to start. First of all, we are difficult to offend and no apologies are necessary especially in light of our strict separation of sales and editorial. The one division has no idea what the other is doing to ensure that we never have even the appearance of “selling out.”’ We here in the editorial suite of One Wasatch Place have no hurt feelings, we were just poking fun at the amusing prose in your catalog. As for asking ourselves, “Where did we go wrong,” we do that every day and the answer is always different. We think where we went wrong we thought it best to hold off on our plan to advertise in the Canyon Reporter until the next issue. It was your staff sales duo that explained there was a better issue planned for January, that perhaps was better timed for what we had wanted to achieve. : If I had known that we would hurt your feelings so, I would have taken you up on your offer to write an egotistical, one sided and totally biased article on Absolute Soul USA. However, since I am in the business of “manufacturing” snow might also have been a mistake to have the Pork burrito for lunch. Our mistakes are many, and we can’t possibly dissect them all. That’s what we have readers for. Thank you. The most puzzling threnody in your letter is regarding support for “locally owned companies.” From the very first issue, when we ran an article on Bruce Ewerts 3DO venture, to the recent article on DeFacto Snowboard Manufacturing we _ have been supporters of local businesses. Except, of course, for that Mountain Times paper who briefly tried to usurp our good Wasatch moniker. We don’t support them much. But I digress. In fact, you contradict yourself earlier in your letter when you point out we offered you a chance genius that you claim to be, I simply am certain that is not exactly how we worded it. rage,” please know that we harbored none of that. CERTIFIED PROFESSIONAL informed your staff that crucial point in our year : they could gain some eONE ON ONE TRAINING company by reviewing the WORKOUTS WITH A ‘ | Absolute to write an, “egotistical, one sided and totally biased article on Absolute Soul USA,” although I WiTH PERSONAL TRAINING. INDIVIDUALLY DESIGNED FITNESS PLANS, AND CUSTOMIZED M oe to me... ”Einstein.” Thank you. Regards, Glenn Cogan, Prez/CEO, products, and obviously not the literary MAKE YOUR OREAM A REALITY. How? | local on snow demos. I will be sure. to send you a cordial invitation. I would like to hear your true “professional opinion” on our products. : Some advice... “Please keep in mind, this is a very close knit industry.” You may be shocked to hear who you have really insulted by your over bees glplay of jealousy., resentment and Mee Second, please review the following and report was starting a newspaper, but we are not sure...it First of all...”Our apologies if we offended your magazine and/or its con- e TANDEM TRAINING. _ -eGroup TRAINING Upon REQUEST eAEROBIC, ANEOROBIC AND STRENGTH PA TRAINING Post REHAB TRAINING eSxi CONDITIONING CLASSES TAUGHT EVERY TUESDAY AND THURSDAY EVENINGS FROM 7:30 - 9:00 pM. KATHLEEN LEOPARDI 801-486-7755 boards, wake boards, and other related we were in a real and that perhaps ee insight into our ares and write a small piece about it. | We did not come to your for assistance, although we thank you. If there is one thing I have learned in the many years I have had the opportunity to work with organizations like yours... “Even bad publicity is good publicity.” Your support for locally owned companies is by far the weakest I have ever encountered. I am sure when the dust settles, you will ask yourself... “Where did we go wrong?” For now, we will keep in mind your .| thoughtful article and perhaps someday see you on the hill. We are planning many | ML Wasatch Canyon Reporter Page 4 Concerning the “jealousy, resentment and However, you may be shocked to hear that your use of “jealousy” was incorrect, a common mistake. “Envy” is the word for which you were vainly groping. Jealousy is an emotional/love thing. Envy is the wanting what someone else has thing. “I’m envious of Glenn’s car,” versus, “I’m jealous of the way my wife is flirting with the CEO of Absolute Soul.” Just trying to help! Finally, we have a terrible fax copy of your catalog (the fault of our fax machine) but we were still able to spot a few errors. Please ship over a fresh copy and we will be happy to proof it for you - and we promise to do a darn sight better than we do with our paper. No charge this time. Otherwise the new catalog looks great, and we are confidant you will sell all of your monoskis! © |