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Show n i' ip r n ny w 'DESERET NEWS, if I iS Wednesday, December 17, 1969 A 17 1 Movie Continued From 6 morality In 196h. The explicit dialogue of the plsv was retained in the film version, leadirg to a new designation, "Suggested for Mature Audiences. it marked the first time that the film indn-tr-y acknowledged that certain films might not be suitable for the entire family. -The Pawnbroker in 1965 had a scene in which an actres;. had a bare breast, and tHs created considerable cor.troN ervy. But a year later. Hawaii feaiured natice girls as they were dressed when missionaries arrived m the islands, and this caused hardly a stir. Among other films that featured nudity or profanity were Blow-UUlysses," which repeated explicit passages from the book ; Killing of Sister George," lesbianism ; I am Curious (Yellow) with explicit sex, and Candy, with many suggestive scenes involving a young teenager ; n:uv xj'T Jinav (, sms MV1M ) Ki where ou ;m: ) $ekk ( jars; sSasag MVi - Vtto f j see ihe sign IGA SPECIAL BONUS COUPONS SAVE YOU MONEY ON YOUR TURKEY OR HAM FOR CHRISTMAS Redeem for 10c each on Ham or Turkey purchase. ISA Asserted $ ' ikmtMr IGA PRESERVES Quality FLOUR Strawberry, Raspberry, Crape, Blackberry TOKT" On the other side of the ledger were such pictures as Young Americans," Bob, Son of Battle. Mr Side of tho Bone Fer, Mountain," Magnificent Men la Their Fly-In- g Machines and other pictures made lor the entire family. 98e The latter part of the decade also saw the introduction of a rating system by the Motion picture Producers Association. headed bv Jack Valenti, former aide to Presi- 25 A 2M I coupon wJJO 2 coupons w25 General Food's sfarn nrr tfejTTrnr. IGA Deodorant DREAM BAR WHIP mbo 0) 0 SOAP to" or 6 Regular Plus one coupon r dent Johnson. After consultation with makers, distributors and exhibitors of movies, the MFAA came up with a code which categorized movies as to audience suitability. The classifications are G for general audience; M for mature young persons with paren- Ree. I Coupon tal discretion; R, restricted zic to those under 16 (18 states) only when panied by adults, and only those over 16 (18 states) admitted. ? 'J&X5ECi Rec. I Coupon U.rS li n pornographic movies. Hollywood replied that for the first time it was categorizing movies and letting filmgoers know what they would se. Large Texas Pink Vo The decade also saw a revolution In techniques of making pictures. "Tom Jones," made in 1962, mixed slow motion, stop action, still photographs End silent movie effects, and Butch as the year ended, Cassidy and the Sundance Kid made its bow with silent movie frames, stills and unusual coloring. Arthur Penn took the traditional gangster story and told it with comic freshness in Bonnie and Clyde," and newcomer Mike Nichols used humor and original camera techniques In The Graduate, which also introduced Dustin Hoffman to movies. Because of the success of Sound of Music," the Industry turned to musicals, but expensive efforts to duplicate this picture failed deqite commendable productions of My Fair Lady," Doctor Finians Rainbow" and Camelot. The past year also saw the g rise of Negroes to with white stars. Chief personality was Sidney Poitier, who won an Oscar for Lilies of the Field in 1963, first man of his race to do so. He also scored successes with In the Heat of the Night," Guess Whos Coming To DinTo Sir, With Love" ner, and other films. Extra Fancy Delicious n.H Extra Fancy Mixed Myfs Sddys Brown n Servo Rolls doz. 39' Do-littl- e, b. equal-rankin- Choice fddy$ Stuffing Mix New Crop V. Navel 49e Cover Club Stuffing Mix Pis.49e s' Jr y jr , . . "if lb. FRESH OCEAN SPRAY The revolution .Si Eddys Dinner Rolls . i' .269 Walnuts j:j Brown Sugar ;j: Povd. Sugar Hershey Inst. Cocoa Mushrooms ?TVa. 49 .$1.15 I nJ7c K $ 45c Brownie Mix &?. The owner's in the store Evanston 6 Lyman, Wyo. Provo 54 East 1st South Ogden Logan Hyrum Kcphi S49e CHRISTMAS DIAMOND SALE Always a better $100 for Other pictures were being made by independents, who do not have high studio overhead. They are making these films for smaller theaters in suburbs and shopping areas theaters that will seat 200 to The era of the shuvvhouses is over. There may even be theaters in which admission is gained by putting money in a slot at the entrance where there will be no projectionists. In 1962, the first of many corporate changes took place. MCA, which was forced to dissolve its giant talent agency, bought Universal Studio and Decca Records, 500 persons. gU'antic In the same year, Darryl F. Zanurk returned to 20th Centuwhich was trying to ry-Fox, recover from the fiasco of Cleopatra." Zarmck revitalized the company, but as the decade ended, the studio had several big pictures completed, including Hello, Dolly!" and a big deficit Paramount was sold in 1966 to Gulf and Western, a new conglomerate, and United Artists went under control of Transamerica. Warner Brothers sold out to Seven Arts and then to Xinney National Service. As the year ended, MGM was beating off attempts to buy it off, but it seemed certain to change. One bright spot remained in Holywood among all the old-liWalt Disney companies Productions. This was so despite the death of its founding genius, Walt Disney. There were predictions when he died in 1966 his empire would crumble. But as the years have gone on, it is evi-dthat not only had he pianned many years ahead, but that he had trained some able persons to take over. Thus, his family movies are assured for years to come; his Disne' land is still the leading resort in the country and the resort he had planned for Florida is expected to open next year. Besides Disney, other losses to the industry included Charles Laughton. Spencer Tracy. Dick Powell, Jeff Chandler, Jack Carson. Mack Sennett, Nelson Eddy. Jeanette MacDonald. Stan Laurel, Harpo and Chico Marx, Nat Cole. Eddie Cantor, Gracie Allen. Clara Bow, Buster Keaton. Hedda Hopper. Ed Wynn. Francis X. Bushman. Gary Cooper. Clifton Webb, Marilyn Monroe and Jayne w u SPECIAL Cream Your Coffee with FOR HIM! Mansfield. As the 19T0's come info new view, film bosses face market. It should he ob- S served there has been a revo- lution in public taste, says ZaniH k. This has resulted in the rapid obsolescence of films and story properties." at IGA Massive Cluster Ring for Men. 1 carat total wt Morgan Hyde Pork Malad, Idaho Eureka Reg. 325 00 195.00 Special Prices on all Diamonds Lehi Delta Ephraim Moroni Fairview Down-to- Z.C.M.I John Wayne tabbed as Actor of the Decade. King Diamond buv at ... . ' Spkgsl 6-o- r. r 1 Utah Pumpkin or 5,l$l Spam Spread 67 West 17th South 376 South 8th West over. No longer can one com- pany afford vast stables of actors, directors, and writers to create large programs of pictures. The major companies released 194 films in 1960, compared to 320 in 195 1. 2 &75e Choc. Chips KSa Jello 3c off Quick Meal Idea Banquet 6r$.$1 ...3i$l in the busi- ness end of Hollywood was continuing as the decade drew to an end. The old structure of the film business is crumbling and new patterns are emerging. Need for change was shown last month when four major film companies reported hsses id $110,066,000. The 1970" s will concentrate on efforts by the film moguls to rev erse this trend, but the industry will be in other hands when this happens. The era of the big studio is AVAILABLE Coke or Sprite accom- X, with in some Some critics said the movie industry is just using this as an excuse for making more sjTSjSiSElssrStsrt Golden Rip In some ' don't b uy until you see ALEX P. ANDERSON DIAMOND EXPERT Downtown Store Main Floor - ,ZCM 1 CREDIT L TERMS . . Other moviemakers say the overproduced spectacles hold little appeal for todays audience. which is prpoeran!!y between 16 and z5. The 'now ge"eration. they say, wants p'ciures like "Easy Rier, M dight Cowboy. De Satie," "Medium Cool," Goodbye. Columbus." "Alice's Restaurant" and RoThe film meo and Junet. companies are now canceling projects, and trying to find inexpensive films that will appeal to the young generation. |