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Show - Cadillac Offers CZ morAtootelbosvito., ,4 , oe re-di- T. E n k1:1 p C per: tie retd:n t., an.! Cdul:Tho tlie z v. larn.r.z; edf-- P L17 tt ur-- t ,. no- fender 4.mar - 1 ' . VlSi Nk 1 V"" Eleven Models In Three Series TIe Is:SE;ET 1 -, - 7 ., - - i - Tt.. i - .t. Al I - 4..mw6M,,, ..........,,, .., i .,, rap - a....,. .........,............. , - of ti,? join t..e Highlight of this new Cadillac Coupe de Ville I is taillights featuring ccncove, R. - C :167,(Tr e vi- tiene7-- : .irer three -- Piles lie Vale if. j No,e,tzer N:y. 196; 23, 3 E - Fiat Organization Big Ls,:1 : autornolile e- -t . :he vi odd! everytiiin7 tliat iss,:usiel:1:-- bt,:und a Fiat dealer-!-hi- p a showroom ,...; is:. oLld - iiig iis town: Pr" 22s,-- P 7 Fiat jet defense car. marine fi,r-requipment. electr:cal genall the products o's i.., ;:, . :: .1.1 st,r: e,srtl:.-rnover- ,, e eiators 1.S. Fici: tile twelfth rn,3ke ,T ii:TS:, tens. : cori.plex :..P po-iti- USA. P , - sLni-cio- 1tiun for aut.) !".:P at "I; be i on the Lidotad rtioncl- - v".:e equipp..isi and also on too:, vit-.- Fieervol r and lie then Ercugh,'"r l.ir. Eiges saiJ. stan&rd Cathilaes of new ith horizontal trim. the extension of 1.ecau-- e hh ng rea-- r ii;nt. and the iritc quarter 250 Coupe. Announcing the new Mercedes-Ben- z tail- !:ulizOntal design Lr that svteeps tile length of 1:e side. ..Y i f etiguieerin'z nd development in key innovation.; 'a eat ch icatured e in If it wasn't for the way it copes with -- t "A:. - models.- .tared. -- Ala aehltAed sig. El2f,-- ; panic stops and unexpected curves, it would be just another beautiful automobile. iniiu-,tt- r:o...uces a ine;ral tor tiainei-- .. r oa. ; 1AF, a have a totally iedesigned aXi Ii 1970. the tirst ,11 r over "...lid. the front-nee- i FIPPIX,I;Cod EliOr0(10 !P, tut an exclu--11new Teri engin:P. produ(n,g liorsepo'iet 'Ann 551) to()t - oi torque.- piILEu It Mr. El,zethP pr,nuction itassen2er car in ;.ine en- ;iie vot rn:P tfuctiie iron -- knuekl teet in a ,tort.-(- ! prog:;-,m- exche4Re. inht rentiy fe,ver It te,Aer tiiin tie repi.ice, e unit it "Centilat, tr.,4r per i qnieter zrear Ouinbitity. eiit'eability have hignest to:clue cr any passer-17.ecar in !P industt:i." Mr. Ello,e sad. Anoii.er is tliat it a laiver drive inet The announcement of the new Mercedes-Ben- z 250 Coupe might easily become lost amid the din of pronouncements like"daringly different," "startlingly bold," and "dramatically new" ,oich emanate from Detroit each year at new cor introduction time. But it hasn't escaped the notice of automotive experts and Mercedes-Ben- z enthusiasts. They recognize that the 250 Coupe introduces the pure, simple and honest styling of in a Mercedes-Ben- z Tattang look of l'iTO Cadillac. the tier; ariPe dominates even :ti 1.170 xvith a IL ight keit:cal acent adding empl,a-tbs. iif ea in front of the itat engine. The I be-o- f', egiIE. :323 7..rqui:, and TOCA horse-matche- d v.ith a Twit. The : Hydra-Ms:or- :.ead lamp bezels are in body of,:.,r to ptavide a finely talioted i,tok. Winged crests on rtf. ra,,(iin; edge of front fendet,:a on the !ip hocils cf Caht,is vmp trimmed t:e,k ' Illay Back " ' , claisical coupe it frq gasinire-f.ingin- ,!s built less carriaoe t3i, built hy J. Frnk Durye,i from the plan:, bioiller Charles It the fit,it ear Ali!) ;in electric inition and a in ,k Ile tint it in :4143 Juila Frp.isr Wa!ker OW top of Pike, Peak !!miti iirme in hi, Thy I ste,an ear. f,i k,i,Njtti held Girtion :n in a iT NO' T. in Nisi. in rate 1 car ionk or idectru. ;i1A,..0! pi3 Autumnin I Zavh 11. a' 1;rineariotrii f for l!on7 hanlp- built 'Nit- 1!: i. k and evie,,,4,, ere deliber ,3ierebi di- -. cut ,7 the heroic stopping power of disc refuses to brakes. But Ntercedes-Ben- z lust hope. So they insist on attaching a massive disc brake to e:,ery wheel of e;oy N tercedes-Ben- i,3,, : z. Automotive engineers acknowthe ledge superiority of disc brakes over common drum brakes. Because, in a variety of situationsin rainy w'eather when brakes may get wet, in downhill driving with continual braking, even in smoking panic stop situaticnsdisc brakes are far better able to ,iisiplite heat cmd moisture, and thus resist fading. Racing car suspension t,:lid-b- !:. eiJed a let: 3,341,ie 441,3w7 3,4, Iri ,NIA riifrouied t:, or,f. 1,,,1.1 by inoter1;, , ,, al 1 - , , . - - . , :. - :,..". . ....., -- ,...... ....,,,,A,-,-,- -,' - '''''''' 4'' - IA.., 4:4,40,4tro.,., r.rt'..t.,;,:v..-okt....0,';',;;;71 0. Af,..... r, Al, '''''"' )V. . 4:40140,,,,,,,,,, ...'Sw,.. ........1' 2..t.,,,,,o,.., ..07: .0...7--t ....v,r.t.;.,,, . 40,,, , .... .v- , , ,, .. J'- - .. .., ' - .. .' 7 , - ...rm.. 00,7A4" .4 v ti-:- ........x......., .., tas :.. . Eut the vs ts..ming ' rattr;ndcreen tr-,- and for-abeauty ! rr?7r rqrar; cf z,oay it t;:e 2:70 per,.1 ia each end of a rigid shaft. a t In (7 Inbination with springs axle and shock absorbers, a is a simple, relatively inexpensive 1 ay to suspend the rear of an automobile. The design enjoys widespread acceptancein fact all domestic sedans use solid-bearear axles. But like most simple solutions. it raises other problems. You have to choose betzoi-e,- i boulevard ride and surefooted handling. Soften the suspension and you sacrifice road holding so important in those circumstances that demand sharp reflexes from both and driver !7tiffen the suspensicn and the ride becomes unduly harsh. 'lid-bea- m c If vou ever built a soapbox vou know the principle of a in It:at a One .heel at You improve cornering at the pense of your backbone. But there is another way. ex- Inde- pendent rear suspension. Pui four itit5 in the axle to allow each rear vheel to move over bumps independ- ently of the other lust as the front wheels do. The ride is comfortable, control:ed. Less pitching and Avallowing. At the S,7fr':t' time it the rear wheels intimately on the road. all Mercede;-Ben- z suspen-io- and all Merced--1.';enmake driving that braking and sophi-ticate- n systems that make you d more confident driver al-- o a work to make driving eMovable again. In an era w hen most automobiles are designed to tran,port you from point E; in CtImaic to a revelation u 1.)oredorn 230 varn4latt engine. the re,pon- - e and obedient Coupe is engineered for thoso souls who refuse to gate their driving skills to monotonous turnpikes Designed for more Han just "straight line"drivirv,Nterced ecBen7 automobile5 exhibit the versatility of a decathlon champion under cz:! types of driving conditions. wi,En So avoii the shat the mood sitiket; ba,k roaJ and ,eneirv el-e drarrla:ic th,in ou.11 find the :130 Coupe Itau-- t piro rele- :rC to tmen:. nis,a ti - an t t k r, dersisss and sh how roo!n :es: d: Lionot .r7N a arr,nge 0.,1 rn,,acis e aanThe ,,-- j c- - no7 Ct.- io:otr;.1 sor, ar rhe a thorough r the-- tk' a b;t- resrons. the con Ldr en.- - tOL. roadws.s.:,.v NIcrcede--T-:n- .- not bolted into 'ne.ng .rito -- ing:e :2 i L;!-- -- t 'oe done. li;se even.- COLITV, ms,r-- 'o1es.11.rk.i7 . ca7,-- 1.;,e rro-- : S7,03c ' t :1 C , - : i,top there. Inev that ca,'.1 component he ihe and to be are riohc..1 ne t. engine par:t.aw with X r....Vs; tO cnot Ken don't ("aril foreign Cori, Inc. 5:5 s5. S.. :. - S4111 a- ToleranLes are checked -to- - - on :. 1.1- rro.,,H1 L A, on marble tab!es with 1,o cii-a human h.ir pre:,- - the rc,oid1o the en i:cm-,re.1,4 Lic and e c es for perte,:,,1 1:, Is : - Ken Garff Foreign Cars Inc. d I,,nger than our tir-- t retre,him drive to artsre:iate the of the .230 Coure. rer'aar:,en ou may bemile- or -- o. ra::!e tt wonder gin to overhe,td i:s z mli-- It take ,. The motor z Coupe imestment A lasting Enjoy driving again a laugha'rle brochure New Crar d Prix racing machir.e employ injencrdent rear su,reno.1 tor tk tena,i,11, road holdin:: So Lis) w CL1 ot "elassic--n- 1 teminder of passe fcsishes. a All Soutn State Street, Salt Lake Ctv - -- ample: The hood co', ers Period. 't ou don't push around crz.:-ea:as ct rnetal in front of rad1,or for zhesakeof imagined status. D!:ve the 2...z0. Cos.:pe for te1 - 5,-trr- . . , - UL-,t-- 1 541 11 ,inv Phone: : v occupants. , ,...,.,,g....,,...4.,.,,,, -.,,- - - engineered as .an integral part or-the zone sturdy ' -- ..":5, s .,,,,,,. ,.... -,, 4e , , 01 wa-- , - - 0--, - ge0..,, ,..,,,,,,,.---- .,,,...,,,,,,,,,,....,,,s . "swe----....- 4- ..,..,,,a,.,,,,,.,,,,. r-- ,.,,, ...,.......,.,.o . .,,,, ,,, -- 4. l .77 4eKo,..... . - .ow."' ,.E.00' l'A , 0 ,44 ' - ' ' , , ' e"" ,AA. ,,,,,,,, dt Coupe emerges with simple, funs:- tonal, uncluttered Imes. t ample: The graceful roof 7 lt, - s. ! - Designed around thepassergers and the machinery it encloses, the z - 4 , F. r 0 0. , ;74447':,-- . - v. - m Hopefully, you vill never need if-71!0-- ' - get that feeling Disc brakes reduce fade r,.!, Cr. !!; ..I For still you experience the enormous stopping power, you begin to appreciate the priCelei value of this automobile. For sudJertly you are a more confident driver, I.! 7: -,, :,.sg,,,Airp- panic" stop. HP ;iiitornoliiie. , Y l expressway. No matter Arcorif-an-inad- carburetor. are other F'reidert !McKinley ti,e I'resident to ride -- ...., '. ' tl-- IP ;40., The rake of the windscreen and the graceful slope of the formal rear pillars give the Coupe a certain élan. .1 et Mercedes-Ben- z scorns the concept of automobiles that rest their reputation on beautybut then turn ugly in a tight situation. The true beauty of the Coupe, they insist, is the professional way it reacts under the stress of an emergency. A beauty you have to experience to appreciate. You know the feeling. Another dri ver runs a stop sign. Or brake lights suddenly flash ahead of you on a busy, may the first time a similar situation confronts you in the 250 Coupe. But after 0,.t ' - - , You r 0 t e - - stress -- The Firsts A4 , a -' tai- rocket-shi- p llight,. bumper ehausts and wraparound windshields were Today : decal ' ij in tripes, peekaboo don't really headlights and spolers spoil anyt:lin4 t legJ speeds. Tomorrowwho knows: Mercedes-Bem- r does rot ploy 'mod designers to cicate and pander to these fads. For fads seldom last more than a couple of years. CerLurIv not the lits:time of a Mercedes-Bens- :. 4 ' how beautiful your car is on the outside, your heart shudders momentarily as ,,,ou make what is aptly termed a When Ten years ago, , - --- - Benz styling - Reads professionally under d - Understanding Mercedes- - configuration. high-spee- wS11 time. appreciatein ,.. to the you can see, but something you - ." '0 ' |