Show A MODERN ESSENTIAL time was mas hen nhen merchants had a way nay of placing adver of their stores at the bottom of the list of things needed to be done if compain comparatively ati ely ti civial problems occupied their time and attention they had a way of dismissing the subject of ader as one of the things that could be bc attended to when they were ere not so busy when they should have time to prepare the copy I 1 I 1 that attitude on the part of mei ineich chants ants still obtains in a d lessening degree in some localities the wisest of the mer chants even enen those who conduct what is designated as the stores hae hane long ago outgrown li if truly the ad er of a store nowadays ia is not merely a casual task it is a ital part of store management there is nothing about this that can 6 9 wait there are no other tasks of the dav tint aie ale bit big z enough to sidetrack this one look Q w er this issue of the reporter R and then tell us what ou think about the alue of advertising in these columns the ads aich chich we are running or the bulk of them would not be in ill our papel unless our calculation were large enough to brin bring 9 results |