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Show r '& . ' "fa ?A ' ; a ;. . Yes, 1 UPI Business Editor - At NEW YORK (UPI) been h?ve long last, men, you vindicated, A reputable business executive has confirmed everything you have said rbout the little laciys slavish adherence to fashion. It costs you plenty, says President J. Paul Sticht of Federated Department Stores, but it also keeps the U.S. economy humming at a merry pace. In a speech at Grove City College, Pa., Sticht, president of the biggest department store operation in the world, one that does $2 billion worth of business, Lid it on the line. BE WITH IT He said the American woman's desire to be with it or, in the words of Oscar llde, experiencing that moment by which the fantastic becomes for a moment unihas created a retail versal her shoes were slim pumps with pointed toes and needle rivaling the auto industry in importance to the business American economy. Sales of new autos in America amount to about $33 billion a year. When you figure, says Sticht, that fashion accounts Mary and Courreges changed. Quant and everything As skirts rose tnd rose, not only did longer dresses become obsolete, but shoes, hosiery, underwear, foundation billion, plus about $10 billion In accessories,, it is a very imposing segment of the gross national product. for inches high. Along 2 heels, came $23 garments, accessories and the hniiuos along "ith them. STRICTLY FASHION The most intriguing element and Sticht admits this baldis that everything is ly Heels were reduced to 1 and chunkier to accommodate the new look. And women began to wear boots. Shorter skirts, you see, demanded that womans silhouette have a more stable platform on which to operate. Every pair of womens shoes became obsolete overnight, and thats a built on womans state of her following of mind that ephermeral thing called ... As Sticht told his this Pennsylvania audience, fashion market is up for grabs every war, and the comnany which can grab the most is in the best fashion. position. business of how fashion cut into the family's income and added to that of the clothing retailers. EVERYTHING CHANGED n OUT Boot business. $2.5-billio- n He outlined a case history markets were selling then tor cents. But shorter skirts i Created demand for colored and textured hose, panty hose and the body stocking, a $3 to $10 item rather than a seller. And that figures to a 39 $2.3 billion business. Now we go to underwear. Every slip in America became too long for the shorter skirts. Girdles and undergarments had to be restructured. And that added up to $3 billion in retail sales. and became broader inch added another to the gross. OF DOLDRUMS At that time, the hosiery business was in the doldrums. stores had trouble selling quality nylons for more than $1 when super- - Five years ago the well dressed woman wore her skirts just below the knee and Tim announcement U neither an offer to tell nor a tolicifation of an offer to buy any 0 then .ecuritie. The offer it made only by the Prospectus. NEW ISSUE ss A liamidDe uiecu. By DEAN C. MILLER r ri (rr1 Department HAIRSTYLES, TOO Another byproduct was hair styling. Sleek, trim, closely cropped heads were de with the shorter skirts. rig-ue- That added another $500 million to the retail kitty. Cosmetics, a $3.5 billion business, also was affected. Women look. wanted the natural All basic handbags were out of date. Jew'elry and belts underwent fashion changes. As Sticht observed in his husbands deserve speech, confor not only your praise, tinuing generosity to us retailers, but for your endurance. Indeed, they do. February 17, 1969 Whitewing Farms (An Arizona Limited Partnership) Wliitewing Farms is offering to selected persons an aggregate of 125 Units of Limited Partnership interests. The Partnership proposes to purchase certain real property and the improvements thereon and enlarge the operation of a citrus orchard and grape vineyard. Names President The Utah Industrial Promotion Board has asked for suspension of the effective date for a trucking tariff currently before the Interstate Commerce Commission. Utah-base- Copies of the Prospectus may be obtained from the undersigned only in States where the undertlyned may legally offer these securities in compliance with the tecuritiet laws of such States. Young, Smith & Peacock, Inc. 3443 End Requested To Truck Tariff Harold J. Andrews has been Mr. Feltenstein resigned his named president and director of position recently (see Business Great Salt Lake Minerals & Life column, opposite page). Chemical Corp., and Elwin E. The tariff is proposed by Mr. Andrews will head a Smith has been named presifirm owned by Gulf the Rocky Mountain Tariff dent of Lithium Corp. of Ameri- Resources and Bureau, Inc, and would inby Salzdetfurth, ca. Both succeed Harry D. Fel A. G. of crease rates on small prodHanover, West Germatenstein. or multiple uct, at ny. He was site manager piece shipments, effective 1963 to from Lake Salt Great were new The appointments March 22. The UIPB has announced today by Robert H. 1967 and since then has been asked for a public hearing Allen, president of Gulf Re- vice president of mining and on it. construction. sources & Chemical Corp., a Hruston-basefirm Which is Mr. Allen said preliminary parent company for Lithium engineering of the potassium Coi p. and is a partner in Great sulphate and sodium sulphate Salt lake Minerals. plants has been completed and construction is scheduled for completion in the third quarter of 1970. The solar pond system itself has already been com- Subscription Price Per Unit - $85,000 Financial Center, Minerals Firm d d Noith Central Avenue, Phoenix, Arizona Realtors Plea For pleted. Mr. Andrews joined Lithium Corp. after graduating from the University of Minnesota with a BS in chemical engineering. He held various positions with the firm, including plant manager of thie now discontinued plant in Minn. He lives Minneapolis, in Ogden. Tax Break - WASHINGTON (AP) Real estate spokesmen argued today their industry will be unable to provide enough housing, especially low-cohousing, if its tax benefits are curbed. st CORNER ON COMMERCE Contractors Honor Utahn Eighteen Utah contractors and their wives will host a Utah dinner Wednesday at the Washington Hilton Hotel in Washington, D.C., in honor of one of their members who will be named to a high post in their industry. The dinner will be in honor of Douglas J. Fife, Brigham City, who will be named the national chairman of the highway division of the Associated General Contractors of Ameri- ca. The Utahns are attending the 50th anniversary convention of the AGC, which concludes Thursday. Mr. Fifes election is significant because the national AGC is divided into three divisions: highway, building and Some heavy construction. 3,500 persons are expected at the convention, where they will discuss recommendations Wallace F. Woodbury, Salt on labor legislation, manpow- Lake City, of the National Association of Real Estate Boards, said risk capital for housing would dry up and rent ConstrucBOISE, IDAHO increases would follow if tion will begin soon on a new cuts back provisions for Zions Utah Bancorporation for headquarters buidling earnings to quick depreciation of housing. Morrison-KnudseCo., Inc., $1,084,828 last year, reported Former government econo- international heavy construcRoy W. Simmons, president of mist Leon H. also the holding company which con- contended the Keyserling should tion company. trols Zions First National Bank be allowed to industry keep its special and other institutions. tax benefits to speed home Simmons said this was equal to $1.08 a share and compared building. An administrative manager with earnings of $1,007,374, or Woodbury said a change in 1967. $1.01 per share, for the rules would be devastating of the month award will be He wrote shareholders that, for the Federal Housing Admin presented Monday to Robert during the last quarter of the istratlons rental programs for Prince, 17, president of Junior e year, Zions Bancorporation refamilies. Achievement Co., Keyko, ceived approval for a merger The ability to recapture his Zions Savings ,and between Loan Association and State Sav- investment through tax benefits ings and Loan and will receive enables the investor to understock in the resulting $120 mil- take substantial risks in the deMembers of the Intermounlion corporation. The firm also velopment or acquisition of tain Section, American Sociecompleted a profitable sale of property and justities a lower of Lubrication Engineers, ty Uptown Plaza, a shopping cenyield requirement, will learn what makes Teflon ter it owned in Phoenix. Ariz. Woodbury said. slippery at a dinner meeting Zions Bank Ups Profits ilWIW'nT rr-c- t nve its z of er shortages and union demands for more money and safety. New Office Building Con-gre- fey Douglas J. Fife . national chairman .. n The will provide building 110,000 square feet of office It space. will occupy eight square acres of land behind the firms present location on Broadway Street in southeast Boise. Manager Of Month lower-incom- & ; ) sponsored by Standard Oil of California. A student at Jordan High School, Prince is a son of Mr. and Mrs. Kenneth Prince, 515 E. 9400 South, Midvale. CO. To Explain Slipperiness y Jbw r y Are - U direct You Protected? X, ' An sit Independent Insurance Agent Si . t''w(vwcS'V)r y , Works For rj vii.iycj. wpi Vt X :.k L .w ,n ifinain'i r mjf t. wills :;::::uIy UZ .7;r-- 3 v.ii .7 WINDSTORM HAIL ...M, iA... civcr priced to msa o' tho Green" . c. your . cv: j's beinninn to bloom end year d; u::;! c;:; 1 zzds the psrede Prices cn ell fi: c;e evcet end low . isn't it time to tr css x Xi5f2 'VJUA the Chuck- - Sv & PERSONAL BUSINESS INSURANCE Teflon will be the subject of an illustrated talk by Roelof Steijn, research associate of E. I. du Pont De Nemours, Wilmington, Del. Wins Mexico Tour A Volkswagen Employee Recognition Award has been presented to Donna Enger, business manager for L. H. Strong Motor Co. She is one of 12 women employe winners beginning a tour of Mexico this week. The group will visit the Volks- -' wagen factory in Mexico City. HOME AUTO BUSINESS CARS For Personal Service- - RICHARDS & . 341-2- Ph. st So. 1 486-722- WOODBURY TRUCKS Any Make or 16 NO. 1 s street 1 Ph. 328-499- 1 Model to 5 years call AMERICAN INSURANC: & INVESTMENT Heber J. Grant MCAN FIKE AUTO BONDS CALL FOR COMPLETE INSURANCE Don Brodihaw Paul Coifleton Ph. 322 3434 Bill SERVICE Young & Company INSURANCE for Every Need Ph. 359-37- 78 011. (Bjd) Btnnion 65 S. Main 20 So. Main Dr., p.m. AND 1 :r.J enr for one cf these beauties? Fcr C: che:I; CO Autenr.ebiles fcr Sale in l!:o ( at 2960 Highland 6:15 Vi, Ifi j YOU Monday at 521-41- 00 for a personal review of your leasing needs at absolutely no obligation |