Show I THE SALT LAKE TRIBUNE SUNDAY MORNING NOVEMBER 27 1938 llll £IIIII1IIIIIII1UI1IIIIIII1I11II11IUI1IIIII1IIUXII 1111 The South East Furniture Go Leads I in Sales sm i H H 3 H s H t 1 ” ‘ ? S H 8 a t BT'noiiwaiirM BILL STUCKI MARJORIE LIGGNELL Hnuteix TOM ANDREWS DAN WOLSTENHOLMR MARTIN WIGG1LL Salesman Salesman Salesman Salesman HOLLY SQUIRES UAVE ALLEN GORDON SORENSEN Salesman Salesman Salesman 4 Upsiving in Price- s- Improved Selling Presentation Stimulates Buying M has never been n time one conld buy so mnch quality furniture for so little money The put year hu been a Buyers’ Market and thousands of people have taken advantage of the treat savings offered by the South Bast Furniture Com pany With improved business conditions and favorable labor legislation prices have definitely started on the upswing houseg on railroad every advantage There when 5 The South East Furniture Company realises that a more thor- - ' ough study of the customer’s home decorative problems Is more necessary today than ever before Home lovers are becoming more style conscious because of National Advertising and Education through various sources and a store must be better qualified to serve with more attractive displays and an efficient well’ trained selling personnel The Sales Organization of the South East Furniture Company is composed of salesmen that have had years of experience yet r every one voung and they aggressive and ever alert to tpe changing Conditions These salesmen have been so carefully selected that there has never been one of them leave the employ of this Company and some Of them have been with this organization since U started That is a record Of which any store should be proud and the South East Furniture Company rlaims it has the finest sales force in the West trackage to Sales Increase With the Holiday Season apsales are increulng proaching dni breaking all previous records for November Business at the South But Furniture Cotn-fpa- This may be partly due people are buying more worthwhile gifts for Christmas and shopping early Dethis year The Lay-aw- ay partment and Office are very busy opening new accounts and tagging merchandise for ChristThese are busy mas delivery days at the South East Furniture Company as evidenced by the crowds that you will see any dav on their sales floors 'to the fact that Upswing Is Here Almost every day price advances are received from the various factories throughout the country but the South East Furni- ture Company hu protected its customers against immediate Increases by stocking up before the advance using their blr warc- - i NOW A GREAT Co f))Tlie IMPERIAL Upholstery all Salt Lake City 11 © Prices Anyone Can Afford PAY ONLY Quality Chests like these were formerly too expensive but now favorable conditions lowered the prices to that of ordinary chests HRPPU1ESS CEDRR CHESTS Famous CMlLOAJtt SALE! “ Advertised ” io® CEMni :yi Streamlined and Pillowed for luxurious comfort and long wear One of the truly fine Chairs Ottoman Footstool to exactly match Choice of four colors and period arm designs As photographed opposite With fine trays and velvet scarfs SALE 8 Quality Style Good Size Chests" Over 3d Inches long Well finished and made by a Factory that has a national reputation for fine furniture See these and the beau- - Bid JL tlful scarfs with them for only 1 Down —$1 a Month 4J 9 9 Large Size Chests with Drawer handy drawer in the base of this beautiful walnut chest Largest size and with Amsa pm g M 3) every fine "Blue Bird” Feature A large PAY I ONLY $250 DOWN-S2- 50 A s fidDir a MONTH 45-Inc- h A MONTH §ndDdD 5 5 'v V CEDAU CHESTS M $6 DOWN — $6 Suites j if' Bird” ON 100 s 8 "Blue n © g Regidar $5500 aumdl ®dl®mmitiira Nationally M M 100 NOW FOR THE FIRST TIME You can buy a 100 Suite for an even hundred dollars You may want to pay more for extra refinements but these suites ate fundamentally as good as you can buy at any price Now at FOR © Dependable Quality Correct Styl e Tailored Comfort Guaranteed Choice of 3 Styles— 100 In Fine Furniture M 100 o 100 Another (Great Name! S s Custom Built Especially for Us by Authentic ! “Blue Bird” Chests With Tray Extra size extra quality extra fineness and an extra Tray In this very fine Chest of richly $ if Q75 matched walnut and genuine cedar in- terior Very special at And the quality is the latest furniture the best This is another outstanding 1ST A 7 5 number in the line On sale at pm“Y $2 Down— $2 a Month Matches “urn Oe'fflmeir DDeLimse dDunttfiStt k lt E Chippendale Fireside J $160 Down— $160 a Month “Waterfall Top” With Tray Size Large 10 YEARS AGO YOU WOULD HAVE PAID $400 FOR A SUITE NOT AS GOOD! Now you can buy this massive channel-bacKidney Davenport and Chair for a new low 100 Standard Fabrics 100’ kiln Government price dried birch frames In all the new decorator’s colors: Coral Turquoise Alice Blue Palmetto Green Claret and to your choice for only Gold Custom-buiP i ONLY $10 DOWN— $10 A MONTH wmg cmaim You have always wanted this Aristocrat of Chairs one big enough to curl right gm up in Now you can easily tF own one of the finest in colorful print mohair as shown IOO BSE® 41MVAN 9-Pie- ce Outfit Just Look What ft Includes: $ The latest Model High Powered ROYAL Vacuum Cleaner with new type Rotary Brush easily worth the price alone Light Weight Super Efficient Hand Cleaner A real assistant to the floor model in cleaning walls drapery and furniture MOTH SPRAY TACHMENT for guarding fabrics rugs against moth age ATsafe- and dam- A Exactly as Photographed hut in New Cover Sensation! a- - An attractive sofa by day a comfortable bed by night also matching chair pair of rich walnut finished 'tables pair of table lamps and shades and Hassock Footstool All 9 pieces for the one low sale price ALL FOR IBS)95 Fay Only 2144 m EAST SUGAR HOUSE C- - A 1& DRIVE OUT Cr-- SAVE A $3 Down— $3 Mo Wonderful Christmas Item TRADE IN YOUR OLD STYLE Pay Only $5 Down All Next Year to Pay the Ralance 2144 wa EAST SUGAR HOUSE DRIVE OUT SAVE FURNITURE FOR-NEW- ! biiiiiiiiiiiiiiiaaaiiiiiiiiiiftiiiiu$iiiiiiiiiaiiiiiiiiiiiiiiiiixiiiiiiiiiiRiiiiiniiiaitiiiiiiiiiiiiiiiiiiiBiiiiiiaiEiiiiiiiBiiiiiiiiiiiu$aaiiiiaiiiiiiiiiiiiiiiiiiiiiiiiisxssx & A |