Show £5 SOUTH EAST FURNITURE CO — Home Section For Those Wlio Desire Better Homes ' -- SALT LAKE CITY UTAH SUNDAY MORNING NOVEMBER 27 1938 sX'Wft 4 4 1 ' I v Home Lovers of the Great Intermountain West ' rf"' ' May this edition b'e dedicated to Leadership In the furniture business that has come from' fine factory connections and thousands of wonderful customers They have known our faults and weaknesses but have liked us just the same This we feel is real friendship— and friendship is the one thing we value most highly f Now more than ever before we sense our responsibility as the purchasing agent for more thanten thousand homes every year At times this responsibility would be too much if it were not for our fine factory connections all leaders in their respective lines r Direct factory representation and nearness to our customers results in a tremendous volume which immediately brings latest furniture fashions into the homes of the " iO Intermounfeirr-es- '& t s So to acquaint you with these new things for better living we call attention to the fine quality that dominates these products Why not participate in this leadership because your home certainly tells what you are? Use our easy plan of paying while you home It need not be expensive! It is not so much what one pays enjoy a that matters but the taste in selection and what one gets for what he pays that really well-furnish- ed counts t It is only natural to expect that all other things being equal a location such as ours on railroad trackage saves rent expensive hauling costly handling and other $ y K overhead These savings are genuine because wasteful distribution adds nothing to the quality of a piece of furniture So once more we invite you to Drive Out & Save r i s s s V v To the thousands of loyal customers throughout the Intermountain West we wish to express our thanks for this leadership Your patronage good-wi- ll and friendship are our greatest asset So witlwenewed determination this organization puts forth every effort toward a new leadership in the business of outfitting more and better homes SOUTH EAST FURNITURE COMPANY Horace ( y 1 A Sorensen Manager rrnHWiH WA 4 4 - PI v '? ii S' ' i y' ' s: & IlIPl ir£l $X & I'' ' ' ' ' ist' fe- I $! If ' iy W jl4 4 £ 4 s Si i? I f ? is i ? i f if $ 9 z & y& — I "HIM’ r |