Show —-- -- - - ' ' ' a 4 - - ----- --- - - — a ne 1 :11)-1! ' 9 ' s a - ' RealtorC:lainis UtakNot Taking Advantage of Big' Tourist- I 4 THE SALT LAKE TRIBUNE SUNDAY MORNING MAY 16 193T — — ' r' - ' D 5 a 1 f t I m iers - ' - -- - — - - -- '- --- I : - ‘ m4 Ak ' ' -- i - '' -' ' s '' s - t a u Timd6mity MtctWV7:?OkfRAt'!kt - - - ' : Shortage of Homes Brings Higher costs etnEmotmantano L - ' - k Off Clover Blending 'of Modern andFrencit Empire Styles - By BLAIR RICHARDSON ' a Past President of the Utah State Realty Association SpEcessful merchandising businesses which and grow rear after year do four very essential things Firstprosper they display the merchandise they have to sell to the very best advantage because they know that a customer's first impression is always a lasting one Second —they-- - have- - good salesmen or saleswomen to handle their wares and meet the public Third they periodically take an of of their stocks and Inventory Merchandise audit 'their books Fourth the managers of these businesses do not go around with a look patting themselves on their backs instead they spend their tirde coolly analyzing their businesses and seeking new to attract the to create and ways more better customers public ' Today both Salt Lake City an& - ' 1 eal Estate and ' - - --- 11 I ' - - s By ROBERT TAYLOR JONES A LA ' Building costs always go up after a depression 'rhey increase also when there is a housing shortage These two conditions are likely to 0 be found together as frbey are found today For a famil which wishes to build a bousethe e is' not muc)i ": to interest Ahem jz studying the -underlying eoonom es they are inlr--- --' ' 6 the state of Utak are terested in know4g whether the Edf"ca----to-fik-Sh-o-1'871 to a prosperous business One of investment they t into the house our large payrolls comes from tourat this time is likely to be sound' ist trade but neither the city nor No one wants to build a house the state is taking full advantage a which soon afterward may be worth ti of the opportunity to profit less on the market because of Approaches Not Inviting change in business condition& : Students of housing are not inIn Salt Lake City the approaches clined to think that people who to our city are not as Inviting as ' build now will face any such disa they should be From 0 the Union : most of fact them vis- Pecific depot each In appointment --? Social importance of the housing itors travel up South Temple to anticipate even higher costs for -' in Utah at the present time :'' f 1 Main street building as the national shortage Many of these per- problem rediscussed detail in been in has a ' of houses becomes more and more -- 1' haps most of them have only a cent -- ' ' ''' " written analytical monograph ' ' apparent In that case and with a short time to spend in-- our city Owen Dr Beal F of professpr better basis of employment there is Their first impression of our city by at the of Utah La University sure to be an increasing demand certainly not an Impressive one sociology ''" S '' Dr his disBeal In :0-0"s'- -' '" for the services of builders and with -4 fieii' k During the past two years several cusses themonograph a t nature ' of and the I scope it a markup in prices for everything owners along the street from Third s a social its ! i:imporz : k that is involved in house building West to West Temple have im- - housing problem -well as as tance laws 's and 44k '' housing - 1 If we have a building boom that ' proved remodeled or redecorated ' ' would make houses built at the &u'''''''1 ''' ':'''' -- - '! their buildings Some have beau- city planning and zoning in the a '''''''': '':'' of Utah present time sound investments for tified the grass plots between the state wf " out He American 4 that '' ' ' : the fortunate people who'had them points ' 1 i ' sidewalk and street cern but most ''' is naa ' ' ' question of major ' housing ' of the owners have done nothing ' Money More Expensive " ' '' 00't ' I 1 v4 f and presented 1 11 f this were purely a problem tional importance i 1 x we are Informed by scone- Again seudies of ''''' -made various - ' i crit- - the findings ' 4' Hfor th owners they could be comi' '' -t 1? IA t' ':4 mists that a great volume of build‘ "' ' - ' in the United States to show that k lk's---'-:--7-:r'4 but actually it is a t 4 4 ing will make such heavy demands ' ':- :' e housing is far from what 1 '3 1: munity problem It should be the American be upon the pools of crediti that the 0 ' l' i ? '' -i' ' La': 'X Z If'''7' ' ' t' ' : In addition Dr Beal ' ' '''r'''' '':Z '''' ': ''':t'' e i - '' :' ' if 7' K community as a whole headed by it should interest rates for money will be ads - 14' k -z the city commissioners that should discusses the results and accom: ii07- vanced Money is relatively cheap of bad housing as seen ‘ paniments beauI 4 : a formulate of a a quickly now People- who get long-terplan 4 43 -'' !C ''''' ''' ' ''""''' ! '' '' tification to include all of the ap- in relation to the health and welfare ' t Y '' '' ' On their houses at presmortgages United States -''' ' - e"'''' ''' '''''s :''' ' " fproach streets and highways lead- of the people of the ent low rates will feel the advantage 1' s ' N 7 Ow-4-- '' ing into and out of our city of that economy as long as they it It should be the city commission's are paying for their houses-- --It 1 Patterned of two these i to see decorative into the that Blending to 5 important interest of eelanese taffeta in trapunto work and the interesting swag line of is not necessary to go far to job gives especial put t 'tyke planis bedspreads "' I this bedroom in a Beekman place New York City apartment Outstanding are the full operation We cannot expect 3 see what proportions this anticIpatthe draperies to sell our wares unless we folNeeded volume ed of house building may Wallpaper low the successful merchaat and take During the past five or six we display our "stocks" (our city beaunot built as much as Five-Roo- m riears the have If dining room tiful) and so arrange our streets number 'of houses neceschoose and severe for its s simple that first visitors' the to impression s sary take the place of those worn will be a lasting one background a softly patterned wallout or burned down and to provide - leave the plainer papers '' West South Temple West Third paper ' new shelter for new families In Y7' k South North Temple Second West for sets with ornate carving and 4 one year of the depression there V:tfu 4 4South State and other ap- - opulent curves But if for instance were actually more house' destroyed 4titk Nlicnit dp it proach streets all lend themselves the furniture is modern walnut Utah is a brick state ing several large establishments de- by fire than the number built The a Some smart in line and finely proporto beautification wonderful '' Meaning that because of the high voted to the manufacture of various accumulation of these shortages 1 Zyt here is a chance to let 0° of these streets need nothing but tioned makes an overwhehning number of' ' and kinds of )1'1clay goods (NN a general touching up others need yourself go a little f houses which we shall need Guesses fire and clay ' -''r ' ' Use with it a paper such as a 4 """Zirteverything from the start up Some )'' products manufactured within its The industry represents- an in- of the shortage range around the 04 s41-440- This certain new one with a silver need better street lighting 4471asA borders builders have shown a de- vestment of approximately $3000- - million mark of housing units That 1 4'"0 '' in wine is especially true of West South ground and thin ' cided preference for the um of this 000 The of products is about two years of normal house 't'' ' material in the construc- turned out isdiversity tzle Temple and West Third South and pink which make a striking acbuilding revealed in such items building' - k r Those streets are so dark and dis- cent for the geometric lines and tion of business blocks factories Rents High la 4i i malt glazed sewer pipe ' J tts vitrified ' 'i mal at night that tourists are ad- rich color of the walnut Or is the 4 homes !'N and :4 sVt a In one made of survey recently ' 1 SI vised not to walk from business furniture bleached mahogany in 100- ti There are Indeed but few cities and fittings farm drain tile silica large town in the middle west typi- - 4 ' if ' tone? Dark brown A Ala tAtx to the depots for fear of being that burnt-hone- y and towns of the United States that brick magnesite brick chrome cal of many throughout the country :Ei " 7: ''"i'Ll'11'ilii iN4 robbed by holdups—certainly a poor paper patterned in beige bamboo show a higher percentage of brick It was found that only 2 per cent of mki-1tir(1t :: ' et -sa s7 : structures As a result the manufac- brick fire brick assayers' clay cru- all the houses In the advertisement for our city even stalks would enhance its charms s city were vaof those handsome new '' cibles one and scorifiers fire I or under is advice clay it ture of become has good though Clay products cant The normal vacancy Is 10 — t ' ' I '' ' 7'-i P (4-and vegetables ) showing boilers one conditions locomotives for of papers the foremost industries of shapes steel per cent and real estate experts present :' 4 ns i 1 fruits in all the tawny shades Itt': the commonwealth Smelters steel mills foundries etc paving brick say I I ern ' Need More Salesmen V that when there is only a 0 per è : ' ' shows ' that ) or f the sparring paper remills brick shale and need factories face 14 1 The tourists are again flocking sugar clay cent vacancy a building 'boom is in -high rade 4 NI: on a colors in roosters yellow gay buildcommon face brick brick hollow I brick fot furnaces 1 4-'t fractory to our state This year more than II :' A ) lici prospect Town after town reports --- ers require brick and building building and partition block wall "no houses for rent" ll's 12 1 — ground '—a million and a half visitors-ar- e 44 d paper—try I Somehow blocks flower use Both the state and our 4 rpots and kindred municipalities This is a situation that has to be pipe for coping expected a ' 4 cities and towns are short of good it in peppermint pink and green— sanitary sewer 8 agriculturists clay products met by people who must now acr A- i It t 441 AL ) 414k bedsuitable a as 1 seems for girl's to land tile With Utah plants operating a quire some kind of shelter Rents : reclaim salesmen and saleswomen drainage Every L vmimmo44" Utah brick manufacturing plants daily eight-hoshift at full capac- are increasing prices of property 'Mahn must become such a seller room in modern bleached walnut 41 does as for or it H1114I ''141 4' mahogany aP most r4" compare of Utah if we are to keep the maple favorably with the ity sufficient facing and backing for sale will be markedly stepped ' American 4441ltailaikiadOos'011"1"4 'JIM) or their equivalent could be up vacant lots now at a most reale" representative plants of the east brick tourists here and have them spend early and elsewhere The first plant was manufactured eack day to construct sonable level are sure to cost more snore money in Utah and see more Choose Location erected in Salt Lake City in 1895 30 cif our state and as demand cottages for them increases the enough aaweler It manufactured common brick ex- pipe to lay one and one-ha- lf ' This is a good time to take an miles we do not believe that there is it 4 : Property should be accessible to i7 Since then very rapid of sewers and tile to lay four miles anything to be gained by waiting ' r clusively Inventory of ourselves and of local suitable employment areas market ' forbeen strides have We always look made in the clay of drains not to mention numerous conditions Small the Architects' recreational schools and Copyright centers Is ward to a trip elsewhere with pleasHouse Service Bureau Inc 6 of transportation at reasons-dilatFeatures of the exterior of design' ing to dining room French door to Complete building documents for industry iknd today there are operat- - other products manufactured i ure Some people have taken trips Adequate and convenient sKse: Low walls tile roof out- patio opening from living and din- the houses shown in this series may locally arid have benefited frme' ble cost should be available casements shutters ing rooms as shown in sketch ser' side chimney --Small -------Need ----Some local citizens have be secured - Spaces them 7 -- through the Home Build- vice entry-witstairs- - to basement 4 paved patio at side down to our depotsvjoined the Editor of this paper This serabout interior: Features of the Vestibule two ing from kitchen beds ' Careful c gone Attention opening I at 111111011 visitors and have looked at our our closet direct access to rooms bath linen closet opening vice is presented to our readers city they never knew before tvith-bocity with them In other words All have thought more of our state kitchen'- - long living room across from rear hall capacious closet Small spaces the nooks crane in through cooperation with the Archithey have just "played tourist" and after such trips but all front with fireplace arched open- - each bedroom tects Small House Service bureau nies alcoves and foyers need careThey have taken sightseeing trips have city taknot realized that we are ful treatment if they ars to achieve 114- With visitors they have spent from a full advantage of our oppoany semblance of distinction or 4 an hour to a day doing this and ing rtunities ot unity IT have profited by the time spent at first 101 California and Florida The key is simple select fur41'41Mmicm11m"mangur17-777"r""m- t s ' to sell had nothing but climate niture that is small in scale and ' :AO '' a rA use a muted color scheme Some For a long time they lived almost lab itp ) -11 : Utah s has on tourist trade exhibition recent from J wholly 3 examples I '04 ifyx S''''--14)4'p)4 maraw climate location scenery rooms are: A tiny Queen Anne t I fi I cm I terials and tourists Business and dressing table in burl walnut and a ii-414 '4117ji7111 real estate will both benefit by the t irrt Queen Anne bench with caned seat r 4 Ill tII : dollars these tourists leave with us in silcloset a for tffill A r powder '0're17514 papered r0d - r"1 A Orr to:1: 4 t but we must not forget that the ver paper strewn with pastel tans A A t Ferf ibl ' I' ''1 ' 4 Ovil first impression is always the lastand feathers drtOtt '' reAIWAYSIM -' ' ' I Imo 4 A regency foyer paved with black I ing one ii r 11120112111! 1 ' DimitiG Patt Vigor f Poo and white linoleum uses a black and l' k it 1 h (Ir71 ti A A1111tilc i t r it$ x it p I 1 else In i 'i 11 gold bench nothing b : " '711 :' very small bedrooms choose slipper ' II v7' illIll I11 s ''' ' i Il 1 chairs instead of upholstered I -- -- - -- - - --- -- - pieces I 111 01711 ligts41 size 4114 TO of I regular - 4 ri ' 1 s 11 I — dog1 It07 ill lirelccrmal - - self-satisfi- ed -- - ---- - quite-simila- - House' Problem 1 ' 4 Through Utah :0 -- - year-20000- li ' s - ' ' ' ' -- - - - ' s ' s - ' ' : - ' s 1 ' 0 '5''''--4'- 0a s ' --$- ' ' - z d' ' 1' e - " ' s- !-- ''' ' ' J ' i s 0 -- : 4 s ' if ' ' - ' 7cN ' scS:: 'i s ' - Bungalow Mediterranean Style Brick Manufacturing Building Of Importance to the State 7 - F 0e- I gi 4 - A- ' line-plai- k '0 polka-dotte- ' ' '4 - - '' - ' Vt?f11-11S-1-1ack-'- it - 0 -- k t 01 - 1 - l'il-td- e ' il ' pelow -: A - i : I::izizkAetq4ua4v4KEkL:m&- 7- m ' ''' ' Softly ' ' -- - 0 I' ' -- --------- ' k ' 4k"sk"--k'- ' ' ' - k --- ' I i ' 11 11 11 r! ls -- 4 fst1 -t - '" i 1 : : - t ' - 1 ur ' -vet five-roo- - m es 4 - -- - - - - --- - THE 110LIE COSTS THE LEAST TO LIAII1TAIII - - - "I i ' Ik'114-- 'r ' A 0 r ti 1 - " - dreree N 03f44fr ' '' v ‘i'm) 10 IV Ilellock0‘14 - i 41 $°os1 'tlit ) De 44 0v 1 - e' 1 4 o' Designed "‘"-- - 0 A -N : '': i 40 1: 1:it -- ''''ft4 - BUILDINGS AND PAIVATE :! ''''(‘-41- 1 III0147:4"160177 77174:7"- - ' 16 - EXCHANGE PLACE ' LI11I it" 4t7:4 '17 ' 4 BUSINESS - a tshomt notifs rtnli mro imi ahnncme thrath nritt‘ahrkrs acter of the architecture which comes from the plan is carefully tarried out as to the exterior Forms are simple and straightforward yet For Complete Information Concerning Materials and Labor Costs Time to Complete the Job etc PROPERTIES HOMES & Viele SALT LAKE CITY K- - ' & IC PLUMBING & HEATING 2036 So Ilth East Hy 1097 - ' 4 f II - 1111 I' ao 'Wm LI 104 -In ' - AA-vitro- I - 1110 I --- - - - whole The living room is generous in size and beautifully proportioned It is lighted by casement windows on two sides and French doors to the patio- bn a Ithird There is a handsome fireplace at ono end and - a wide arched opening frames a view' of the pleqsant dining room The patio on which both rooms open may be Inclosed with a wall shown in the sketch adjoining protected at its outer side by a wrought iron rail It may be paved with concrete or flagstones Gay canopies may be arranged for shade and to add a desirable note of color At the rear separated from the living quarters are two pleasant bedrooms each with a capacious closet and windowon two sides providing plenty of light and air Construction: 'Walls of concrete block exterior finish portiind cement stucco floor of reinforced concrete roof of tile 151 - r'' r:-1 - rn ' 1 t :A ':1"“ r it '- 1 to'ri rif - I 1 -4--t 1 14 PLiot443:1C12 ) Home building questions will be answered w4thout charge Write to the Home Building Editor of this enpaper inclosing velope and stamp Cop3rright the Architects' Small House Service Bureau Inc 000orillw lel' I'll"' 111 4 1CIil home For beauty aVn°ciUand low fire insura And its no equal rates NO MORE! Let cost construction is of original details full us give you a:rFteakcehBaria '1 '11 10: —- 4 ''' -- Buy- BY IIALIE you take Woodwork for granted you take it for better or for worse! But when you specify Morrison-Merri- ll better you take woodwork to begin with Buy it by name and you've ' you can go by! IAndstandard you can tee It before' free When Modern House Plan Utilizes Basement — In building or buying a home with a buement its utilization as a recreation room or for some other purpose should be made Space is too valuable to be wasted Modern heat-iequipment may be considered a decorative piece of furniture and its appearance would prove no detriment in the room With little effort and at small expense the recreation room may be partitioned and attractively furnished Many modern plans call for an extra room in the basement - ' zor LL ir- - VljERRILL s'alliAltal'ir co— & wru2 LUMBERMEN" 1$ No and 3rd W Wasatch tit: i : v ' 0 i " 7" 7 r:t I f ' I 0 I I a '' 't4Iti tliattrprq 1 o I hito 4 410 I — lid" t L - ' - 1 ' n: i FIA)Olt PLANS OF 60 HOMES Ask for our booklet which containa photographs and detailed floor plans of 00 lovely Ili- homes costing from 23000 to Story and $10000 to build AU designed by architects Write phone or call in for complimentary copy :-- you buy it—herel — pao It f'1'Fdairte'Cl''s 11914 - e 'c II i in the California man- there is a decorative quality to the PHONE ES Miller -- lG UN fl 1' - 172 1 4 ' 1 ! Z--? - 1 Today's Request Given Attention Today APARTMENT ' ner this picturesque bungalow includes in a sound architectural way eft: itoAe ' ' - 1!' ' t e 4 IMP telli iettktis - 1i II d-t- rif : : ? pay? - c 40 -- ' rra r-""C- 4 -'- In -- 2P CHEAPEST 7 sl k: 11l4it''' 1421" - ft as VO 110s( l'tt - I IV tb r 1 ': 1 ) Is THE NA i I ' 1 1t 9 -rr- i aP":111 W7-- - |