Show ' THE SALT LAKE TRIBUNE SUNDAY MORNING JUNE B 3 1934 S Mer life p- me new - eral M of tho in V v Day-and-Nig- ully at-bill- - but the A e sub-ih- (A long itory— Bat ual-a- d )urt Los - ded ms’ rJ I V ake That was the job handed to Goodyear’s test drivers It wore out brakes It almost wore out the cars-a- nd the drivers But it proved a mighty important fact: ng-it- s t 0 in lor- - The new “GS” Goodyear gives more than 43 longer He rhip 4J 4 by any ( S had Big irry Dwl fact hen leet not lue lere The j V aol- - of n it isol- - 4 said rupt isea the By that time the thing had everybody losing sleep It didn’t make sense We were sure our tires were ) ti i i M irtotrt ini ngiiim ivent hd i kiiih irtimlgii ttlkhtki pnkUm” tread rubber they studied humidity records lyzed concrete gathered samples of harsh rock and sand They came back to the laboratories with their specimens Meanwhile dozen of new tread design and compound had been made np lit the entire organization from pitmen to president was determined to lick the problem VU mer ight It rnty ion where— from east and west from north to south But somehow Carolina Arizona and California — he lUit- - icial stand out at it and e A ' i and it of Let’s go right That night chemists engineers and “trouble- shooters” were speeding to these three areas ?ing tof uld it is t 4 v ment so road tests were made also Thus in a long series of tests one design began winning out every time No fancy Here’ what you get This was design G-- 3 name just a plain Engineering De in Goodyear’s new partment symbol “G-3- ”! But when the next order came from Koa the hroadar road contact at ft Allm flattir wider Waathar Triad Headquarters “G-3- ” became the m mi tin tire that Yam g git graatar rami grip of mora non thid Goodyear hasever made ' Uaeha in tha cantar The order said: m every- - thesereports” he said “They come from The Grindstone Tests ' These experts went out to the mountains and deserts gathered granite grit that fairly chews ‘ most-talked-abo- mmekar-alappin- ut Yamgatthaamayataaringmniamaoth of widar riding-rib- a trmval 43 MORE ( wUck NON-SKI- D Of tO MILEAGE “G-3- ” ‘ At the end of these terrible tests Goodyear Head “G-3- ” tires in a few sizes quarters directed that be made and sent out to car owners through the i estariversana engineer went into a huddie The test car itartcd "Speed up to 50—jam on brakes— jpccd up to 50— jam on brakes Keep that up day and night Make a jam-sto- p every two miles’ was the command That was several months ago And the positive to" proof of the ability of “G-3- ” deliver longer tread mileage is coming home now in every mail as the “performance detectives” re- port: “Treads wearing better than ever before Ail-Weath- well-please- er d” ource of the perplexing trouble Niw MWvnj w a ed fast-runni- i““r fr“hs- "C"W hfrl BU" — all these combine sustained speeds dmi aB makt Hm faster NaturaOf thi tffttl showed up first in the three regions that put the most severe natural fenalty on tires Goodyear "perform- ance detectives' were alert and first to see it Goodyear engineering has licked it THE GREATEST wivanv find familiar It “G-3- ” re- - tains the famous Goodyear All k Weather pattern by building ’ smooth-cent- er treads On smooth modern roads tires need grip more than they ever needed it before Also the ridingribsare llM:widerl Grooves are narrower! There’s more tough new rub' ber in the tread! And— YOU GET 43 regular way modem Tires on the new ever tires than automobiles are getting harder wear Gets theWorks’ In appearance you will MORE BLOCKS IN THE CENTER OF THE GOODYEAR TREAD! high-power- mt mo axtrm coal to yam Supertwist Makes It PossihU NOW THERE ARE 16 has been ferreted out that resulted in “G-3- ” happened was simply this: Yamgatmorarabbarinthatrami—mm moaraga oftan poeenda mora par tira Ikll — — "" urc can iaKC u Now the real non-ahi- i every 72 hour Customers gat tha iba avan water of new Mocha mni riba d maatai Yam mm It was terrible on the cars? Brakes had to be adjusted so often that it was difficult to make 600 miles a day The order was modified to a top every 5 mile and even then brake had to be et up mrY 8 hour an1 “mpletely rehned UlgU'Dvvv Z£2£SXSX2X3i: WS’iSSUXLittaSm for Boy At r ana- - lilvuuivu 0 cer f A Story Worth Reading news like that doesn’t just happen It will take didn’t seem reasonable but we decided to make a careful check-u- p We went over worn tires We went over specifications W t went over the whole plant upset routine was put in a new control system All we found out that there hadn’t been a single slip iver i d i Tread Tin tread wearT Our “performance detectives’’— Goodyear salesmen out in the field— spotted it first Frankly it )uld iced non-ski- er ( Goodyears f was a tor 1929 All-Weath- t a little time for you to read the true story that brought about this marvelous tire But it can save you money maybe save you an accident Some tiriie ago we began to get reports that tire treads were wearing out too fast Treads on all competitive makes— not just 4 a was " Think then of making stops like that every two miles hour after hour day and night ing- - nit- - ay mm you ’ll read) the hardest most sudden stop you iich ous mi axciting mi REMEMBER make? tcy om-1- — New Goodyear Tire Defies Test Drivers in ht Battle — Gives 43 Longer Tread Wear— New Broader Design Made Possible by Supertwist Carcass — Protected by Goodyear Patents! om ssti- t MORE PEOPLE RIDB ON GOODYtfAIT NAME MORE NON-SKI- D MILEAGE These things are accomplished by a design that actually widens by 5H the contact surface of the tire with the road The diamond blocks are nested closer All this reduces “squirming of the tread under pressure and so reduces wear The increased width of the tread naturally puts and for ome added train upon the tire carca The extra-Wh- at tHio Goodyear was well prepared SUPERTWIST Cord car durable' extra-elastcass accepts the added strain easily No other can give you this for Supertwist is protected by Goodyear patents ‘G-31- 1 in all tandard Goodyear Dralcr have the fnrv t ?i vou thir Can c ic tire-mak- er I'”' t?t? Although the “ build-- it AllWeatber costs more to ” no extra price ! offered at is G-3- '& Rubber CoMrxNY Inc Airon Ohio The Goodyear' Tire IH RUBBER TIRESTHAN'QN“AN YOTHER' KIN D - |