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Show THE OGDEN VALLEY NEWS Page 10 “= January 15, 2006 Have Something to Say? It’s All My Fault! Pineview Estates Now by reservation only. acre lots. Beautiful lake views Protective covenants Gated community. $459,000 to $499,000 Make Sure People Hear It! These days, you can’t just post your sign or hang your shingle and expect business to beat a path to your door. People are busy. They may not even notice the new store on Main Street. Even if you’ve been in business a while, your best customers may not check your signs in the window. If you have something to say, you can make sure people hear it by using the mail. There’s no advertising medium that is more personal or involving than oe mail. It stands out. Studies show that about eight out of ten households read or ‘look at their aes mail. Here are five suggestions on how you get the attention you want, through the mail. Who should I send mail to? You probably already mail to people who do business with you. Mail to people who you wish would do business with you. How do you find them? You can rent mailing lists of potential customers and write to them. Don’t be shy. You are trying to let the world know about your great products, your outstanding offers. Send mail to as many potential customers as possible. What should I mail? Mail is very flexible. Send letters, postcards, self-mailing brochures—whatever you think fits your business. Doctors, attorneys, and other professionals may prefer letters while retailers may prefer flyers. But there’s no rule. A retailer can send a “private sale” letter, and a professional can send a postcard to announce a new location or his or her appearance at a seminar. When should I mail? Anytime you have news, an event or upcoming news or events, it is a good time to send mail. An electronics store can let its best customers know in advance when that late-season rush? Write your clients in January and get the information flow started early. Where do I send mail? Again, send your mail to anyone who can do business with you. If you are a local store owner, you can write to every home in your community and surrounding areas. If you have unique items that might appeal to people in other states, you can get regional mailing lists of customers tailored to their interests and write to them Why should I send mail? Mail is personal. Whereas phone calls always seem to come at the wrong time, mail is unobtrusive. Potential consumers pick the time and place when they look at the mail. Your message is tangible. Potential customers see it, touch it, consider it. When people look through their mail, you have their attention for at least a moment to deliver your message. And sometimes that’s enough to get their attention and lead them to a sale For more information about using the mail to get your message delivered, visit your local Post Office or go to the ostal Service web site at www.usps.com and search for “Direct Mail.” ww > It started a week or so before Christmas. No, actually started long betire that but it became more intense as Christmas drew closer. That last week before Christmas I did it all day long. Even while I was doing it, I was torn because everyone around me in the Valley was doing exactly the opposite. While everyone else prayed for snow, I prayed for no snow. This is very unusual for me because everyone who knows me knows that I love winter and that I love snow. But during December 2005, while businesses put up signs and friends ended their E-mails with “Think Snow!,” I was working against them all. Sometimes, | have to admit, as I put my raincoat on and saw water puddles forming on the already frozen Pineview Reservoir, I hesitated. This is terrible! I’m wearing a raincoat in December! But, I’m a mother first and while everyone from the rim of Mount Ogden at Snowbasin to the basin at Wolf Mountain esort, everyone throughout Huntsville, Liberty, and up to the rim of Powder Mountain were fervently praying for snow, I was praying that it would not snow. While I know it was very selfish of me, please understand; my children were all coming home for Christmas and I wanted weather conditions that were safe for traveling. While some were flying in, others were driving all the wa from Los Angeles in a newly acquired 1986 stick shift Honda Accord. My prayers must have held “gual more weight than all of yours; it didn and the roads between L.A. and Eden» were absolutely clear of ice and snow! God did give some reprieve to the skiers though; it snowed (even though it wasn’t the famous Utah powder) above six thousand feet while it rained down in the valleys of Utah. On Christmas Eve, after meeting family at the airport and the road travelers from L.A. down in Ogden, we all drove through the canyon. My heart was full of gratitude; my children were home again! For the first time in three years we were together as a family—all of us under one roof. every day and wou long distance about them. That night we had our traditional Christmas Eve dinner, opened presents, and attended Candle Light Service. On Christmas Day we all had breakfast sitting around my OE room = it was wonderful. went to a movie in Ogden. Much on soon, cewas time to drive to the airport again. But snow or no snow, the Californians enjoyed our Valley so much that their original three-day-visit turned into week! The men watched countless football games, and my daughter and I knitted and drank tea and watched Hallmark movies, and we all went out to lunch and dinner. While our guests really wanted to go horseback riding, we took them to Snowbasin instead, which is always part of my tour for visitors. They were impressed; who would not be? Heated gondolas, humongous pine lodges with luxurious interiors with wild life sculptures, oo magnificent views, and good food to Our wiicste ‘also made a ski trip to the newly renovated Nordic Valley Resort—now known as Wolf Mountain. Although their last run of the day was in the rain (I can only do so much), they had a blast. And when I dropped them off at the ski resort, I was amazed at how nice the old battered, and dark Nordic ski lodge looked. Light and bright with new paint and décor, it was actually a pleasure to sit amongst sweaty snowboarders and skiers. When I picked up the wet, cold, and tired, but happy, couple, they told me how much fun they had had. Finally—all our family back home and safe—it began to snow heavily. From some long distance calls, they all agreed on how much they had enjoyed their stay in our awesome Valley, and that they would be back soon—to ski Snowbasin and Powder Mountain too. a By Drienie Hattingh Subscriptions available for out of area residents at $18.00 annually. Send payment with mailing address to: THE OGDEN PO BOX 130, a an EST el| TE Ogden Valley Specialist Virtual Tour www.snowbasinareaspecialist.com Ken VALLEY NEWS EDEN UT 84310 Turner 801-710-8800 neranou eee Bal LOTTA K=X-M Oh 121.4 PYAT MIT EY ERITH One to two acre improved lots w/ great views. Some wooded. Underground utilities. ‘Liberty Fantastic Secluded Mountain style home. 5 BD, 4 BA, 4300 sq.ft Beautiful views. $899,000 Summit @} SkiLake $410,000 each Two lots in private gated Ski Lake community 4786 E 2600 N, Ste. 101, Eden, UT For more ski reports, area information, and property listings log on to: www.snowbasinareaspecialist.com River’s Edge Subdivision By eee Cla One to two acre lots. mountain views. $299,000 Re) ord Hills Lot 1AC. Expansive views of Pineview Reservoir. Borders common area. $399,000 aa! fa Wolf Creek View lot at end of cul-de-sac Absolutely phenomenal views $395,000 Unit #101 Moose Hollow _ Unit #209 Moose re eine RAs] DAs) We 74:18 asa) Yk 1 |