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Show SEPTEMBER 1995 this is the place R-0-P-E-S ULTIMATE ADVENTURES, by John Helton Both my neighbors 4 L are out oF pusineSS becavSe our rents went through the roof / INC. | meant You aid the Olympics would be good fer business 7! IT WILL CHANGE YOUR LIFE good for BIG business ! iy ZALAUREN 1H CALVIN STUFF USELESS a oe Team Building © Couples and Family Development Customized Training Programs 801-487-1391 Par MYC = ae ot Friends ee) & Money Boh kh ier APPIN: APPAPGORT [a for Wasatch The Mountain “Bad Ass Coffee” Hits The Spot By I.B. Rappaport ere comes Bad a atta tcts Sales People question CALL 801-649-8046 THE LOCALS Hearty FAVORITE Breakfasts Mountain Home Awesome Private Lunches Baked Pastries Desserts Parties - Catering $01-649-5686 Open 268 Everyday Main St., at Park 7 Ass the “Bad Coffee Ass.” Co., that The is. That’s right, The Bad Ass Coffee Co. has opened up in Park City. The A.M. City is, why on earth would you name your coffee house Bad Ass Coffee? One thing is clear: as soon as the purveyors of Bad Ass Coffee put out their shingle at the top of Park Avenue, passersby started doing double-takes and pulling over to sample the brew. The makers of B.U.M. clothing have nothing on these guys. There is something about the words “Bad Ass Coffee” that apparently makes Americans in the 1990s stop and think to themselves: “Bad Ass Coffee, boy, I need some of that right now!” It could be part of a larger phenomenon. Dig this: did you know there Lake is a new called radio K-BULL station 93? No in Salt bull. Ss" these logos based in the vernacular don’t always carry across the board. Imagine a hamburger place called “BUM Burgers.” Would people driving by such a place slam on the brakes and say to the person in the passenger seat, “Hey, I gotta PAGE have a BUM Burger?” Probably not. Or what about a pizza place. Who would want to order out some Bad Ass Pizza? ot this gentile. I get enough bad food as it is. Or what about a micro-brewery: There’s nothing better after a long, hot day than a big schooner of BULL Beer. Yecht! But Bad Ass Coffee, that’s different somehow. And of course the Bad Ass Coffee Co. sells T-shirts and caps and tank tops and aprons and shorts with their eye-catching logo emblazoned in bright letters. The funny thing is that just about everyone who stops for Bad Ass Coffee wants a T-shirt or cap with the words “Bad Ass” displayed in a prominent location. Not everybody buys one, but everybody seems to want one just the same. Now, why is that? Why do Americans in the 1990s have a burning desire to own a T-shirt with the words “Bad Ass” on it? Think of the world’s bad asses: there’s Saddam Hussein; there’s the 18 Bosnian Serbs; closer to home, there’s Newt Gingrich and OJ. Simpson»,and then, of course, there are all those bad asses in the movies played by Bruce Willis, Sly Stallone and Arnold Whats-his-name — “Hosta la vista, bad ass.” It might not make a lot of sense, . but everyone gets a kick out of wearing a Bad Ass T-shirt or buying one for their wife or husband. ctually, buying one for your Pacvouse might be logical. But unless he or she has a good sense of humor, it may be one of those things you fantasize about but don’t actually do: “Hi honey. You'll never guess what. This year, instead of flowers for our anniversary, I bought you a “Bad Honey Ass” apron. .. . Honey?” Nope. The don’t transcend crazy country. It's happening! Isn’t it cute. . words “bad ass” still all occasions in this But Bad Ass Coffee? @ . |
