Show A PERFECT HAND how its appearance became famil ar to the the story 0 how probably the most perfect feminine hand in ameri ca became known to the people is rather interesting As the story goes the possessor 0 he hand was with some friends in a photographer s one day and while talking held up a piece of candy the pose of the hand with its per feet contour and faultless shape at the attention pf the artist who proposed to photograph it the re suit was a beautiful picture kept in the family until one day after read ing a letter from someone inquiring as to who wrote the and grape nuts advertisements mr post said to his wife we receive so many inquiries of this kind that it is evident some people are curious to know suppose we let the advertis using department have that picture of your hand to print and name it A helping hand mrs post has as aisted him in preparation of some of the most famous advertisements there was a natural shrinking from the publicity but with an agreement that no name would accompany the picture its use was granted the case was presented in the light of extending a welcoming hand to the friends of and grape nuts so the picture appeared on the back covers of many of the january and february magazines and became known to millions 0 people many artists have commented it as probably the most perfect hand in the world the advertising dept of the post um co did not seem able to resist the temptation to enlist the curiosity of the public by retraining from giving the name of the owner when the pic ture appeared but stated that the name would be given later in one of the newspaper announcements thus seeking to induce the readers to look for and read the forthcoming adver ti to learn the name of the owner this combination of art and corn merce and the multitude of inquiries furnishes an excellent illustration of the interest the public takes in the personal and family life of large manufacturers whose names become household words through extensive and continuous announcements in newspapers and periodicals JE |